The Challenge
Dyson is scaling aggressively across Latin America and needs a sharp marketing leader to own the LATAM growth story. You'll build category momentum in Mexico while influencing global strategy—no brand awareness theater, just measurable commercial impact.
Your Mission
Audit current Mexico market performance, identify 2-3 category expansion opportunities with revenue potential
Establish leadership credibility with global stakeholders through data-driven insights and localized campaign recommendations
Build and align your senior team (Category, Insights, Media, Owner Experience) with clear 12-month growth targets
Map omnichannel activation roadmap for Q2-Q4 campaigns with specific channel mix and budget allocation
Launch 2+ localized campaigns across Mexico/LATAM with 15%+ growth in attributed revenue vs. baseline
Develop and implement regional market expansion playbook (Brazil, Colombia, Chile) with pilot programs
Establish data infrastructure: dashboard visibility on campaign performance, customer acquisition cost, and LTV by channel
Grow team capability through 1-2 key hires and demonstrated 360-degree feedback improvement from direct reports
KPIs You'll Own
Market Revenue Growth (YoY)
Track attributed revenue growth across Mexico and LATAM markets against global benchmarks
Campaign ROI by Channel
Measure return on marketing investment across digital, retail, and e-commerce touchpoints
Customer Acquisition Cost (CAC)
Monitor cost-per-customer by channel and optimize media spend allocation quarterly
Category Market Share
Track Dyson's share within key product categories in Mexico and priority LATAM markets
Team Engagement Score
Measure retention, internal promotion rate, and engagement survey results for your direct reports
Time-to-Campaign Launch
Track speed of execution from briefing to live activation—target 30% faster than baseline
Tools & Stack
Your Team
Your Manager
Regional President or Global Chief Marketing Officer (not specified)
Current Team
Senior team of ~5-7 direct reports: Category Manager, Insights Lead, Media Lead, Owner Experience Lead, plus support
Backfill and expansion—you'll likely hire 1-2 roles in year one
The Package
Salary
$180K-$240K base
Variable
Likely 20-30% annual bonus tied to revenue and market share targets
Equity
Possible options or restricted stock (typical for VP-level tech roles)
Remote
On-site, Mexico City, 5 days/week required. Regional travel across LATAM minimum 2x annually
Benefits & Perks
Company Intelligence
Dyson is a global technology enterprise solving hard problems with breakthrough inventions—not just iterating. Founded on engineering ambition, they're expanding rapidly across categories and geographies. Mexico has been the LATAM beachhead since 2018, and growth is accelerating.
Customers
Direct-to-consumer and retail partnerships across premium home tech and personal care
Culture
Campus-first, collaborative, hands-on leadership expected. Authentic, high-change environment with emphasis on execution and team development
Is This Role For You?
- You've scaled brands or categories in Mexico or broader LATAM—real, measurable revenue growth, not vanity metrics
- You're comfortable with P&L ownership, data-driven decision making, and translating global strategy to local markets
- You thrive building and developing senior teams while staying hands-on with execution and problem-solving
- You speak fluent Spanish and English (Portuguese is a bonus), and you actually want to be on-site collaborating daily
- You've navigated complex global stakeholder environments and know how to influence without direct authority
- You're looking for remote flexibility or want to avoid 5 days/week in-office—this role is fully on-site by design
- Your experience is primarily in awareness-building or brand metrics—Dyson wants commercial impact and measurable category growth
- You don't have 3+ years managing teams of 5+ people at Director level or above; this is a leadership-heavy role
- You lack hands-on digital marketing and analytics chops—you need to speak fluently about channels, CAC, and LTV, not just strategy
Interview Process
Recruiter Screen
Confirm LATAM experience, team leadership background, and on-site commitment (20 min)
Hiring Manager Deep Dive
Walk through a specific market challenge: how you'd approach category expansion in a new LATAM market (45 min)
Peer Round
Meeting with Category or Media lead to assess collaboration style and hands-on execution approach (30 min)
Global Leadership Round
Conversation with Regional President or Global CMO about stakeholder alignment and strategic vision (45 min)
Case Study
Pre-interview assignment: analyze a LATAM campaign or market expansion scenario, present findings in follow-up
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du mĂŞme type
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.