The Challenge
DoubleVerify owns digital ad measurement and transparency for Fortune 500 brands. You'll drive growth for Rockerbox, their multi-touch attribution and marketing-mix modeling platform, by building battle-tested sales narratives and ABM programs that move enterprise deals forward.
Your Mission
Map the Rockerbox prospect landscape; identify 20-30 high-value North American accounts and develop customized value narratives aligned to their business outcomes
Audit and rebuild the RFP playbook and modular selling deck library for Rockerbox—make it intuitive, customizable, and actually used by sales
Launch 2 demand generation campaigns (webinar + industry event sponsorship) targeting marketing ops and measurement leaders; track pipeline influence
Partner with Commercial to create 5+ executive-ready pitch decks for active deals in the pipeline
Execute full ABM program for top 10 accounts: personalized email sequences, thought leadership outreach, account-specific collateral; measure pipeline velocity lift
Build out 3-4 thought leadership assets (whitepapers, case studies, webinar series) that position Rockerbox against competitive alternatives
Establish core KPI dashboard tracking sales enablement asset usage, RFP response velocity, and pipeline contribution from enablement initiatives
Scale demand gen playbook—run 4-6 integrated campaigns across email, events, and content; optimize for cost-per-pipeline-dollar
KPIs You'll Own
Pipeline Influenced by Enablement
Aggregate pipeline value directly attributed to sales collateral, ABM campaigns, and demand gen initiatives you've led.
RFP Response Time
Days from RFP receipt to delivery; measure improvement post-playbook overhaul.
Webinar/Event Attendance & Conversion Rate
Registrations, attendance rate, and percentage converting to sales conversations.
Sales Asset Engagement
Usage frequency, customization rate, and sales team feedback on quality and relevance of pitch decks and one-pagers.
ABM Program Pipeline ROI
Pipeline value created per account and per program dollar spent.
Tools & Stack
Your Team
Your Manager
Head of Solutions Marketing (London, UK)
Current Team
Solutions Marketing team of marketing generalists; close partnership with Commercial team
New role—backfill or expansion for US market coverage
The Package
Salary
$130K-$160K base
Remote
Hybrid: NYC headquarters mandatory Tues/Wed/Thurs in-office
Benefits & Perks
Company Intelligence
DoubleVerify is the leading software platform for digital media measurement, data, and analytics serving Fortune 500 brands, publishers, and ad platforms since 2008. The DV Media AdVantage Platform combines verification, optimization, and measurement (via Rockerbox) to help advertisers maximize ROI on digital spend.
Founded
2008
Customers
Hundreds of Fortune 500 companies
Is This Role For You?
- You're a marketing generalist who thrives on jumping between complex ad-tech products, RFPs, sales decks, and ABM playbooks without losing detail
- You've built or owned sales enablement infrastructure (playbooks, asset libraries) and can measure its impact on pipeline
- You're comfortable in matrixed environments—coordinating across sales, product, and leadership while staying organized across 10+ concurrent initiatives
- You can write sharp, non-bullshit copy that explains technical solutions (multi-touch attribution, marketing-mix modeling) to executive buyers in plain language
- You've run ABM campaigns or demand gen programs and obsess over pipeline ROI, not just vanity metrics
- You need 100% remote work—this role is hybrid with mandatory 3 days/week in NYC
- You're more of a brand/creative marketer than a solutions/revenue marketer—this role is ruthlessly commercial
- Ad tech or B2B SaaS complexity feels like a burden rather than a puzzle to solve
Interview Process
Phone Screen
Recruiting/hiring manager—background, motivation, Solutions Marketing and ad-tech experience
Take-Home Case Study
Build an RFP playbook for Rockerbox or create a pitch narrative for a competitive scenario
Panel Interview
Head of Solutions Marketing (London, async or async-first), Commercial leader, and possibly product stakeholder
Final Round
Executive alignment—likely CMO or VP Sales to validate strategic fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.