The Challenge
Donohoe Hospitality operates a diverse portfolio of hotels and restaurants across multiple properties. You'll own the entire digital marketing engine—from paid acquisition to email nurture to website optimization—driving direct bookings and maximizing ROI across all channels.
Your Mission
Audit current digital presence across all properties (websites, Google Business, TripAdvisor, Booking, Expedia) and establish baseline metrics for CAC, conversion rate, and direct booking %
Launch optimized paid media campaigns (Google Ads, Meta) with clear budget allocation and daily monitoring protocols to reduce reliance on third-party channels
Build content calendar and social media playbook aligned with revenue goals; publish consistent on-brand content across platforms
Identify quick-win website improvements and coordinate implementation with internal teams or vendors to boost conversion rate
Achieve measurable increase in direct bookings YoY through website optimization, paid media efficiency, and email nurture sequence refinement
Reduce cost per acquisition (CPA) across all channels by 15-20% through continuous A/B testing and budget reallocation to highest-performing tactics
Establish brand consistency across all digital touchpoints; increase social media engagement rate and follower growth month-over-month
Document and implement repeatable processes for content creation, campaign launch, and performance reporting across multi-property portfolio
KPIs You'll Own
Direct Booking Rate
Percentage of reservations coming directly through your website vs. third-party platforms like Booking and Expedia.
Cost Per Acquisition (CPA)
Average spend required to acquire one new guest booking across paid channels.
Website Conversion Rate
Percentage of website visitors who complete a booking or inquiry.
Email Open/Click Rate
Engagement metrics for email campaigns targeting repeat guests and lookalike audiences.
ROAS (Return on Ad Spend)
Revenue generated for every dollar spent on paid media campaigns.
Social Media Engagement Rate
Likes, comments, shares, and saves as a percentage of followers—proxy for content relevance.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Likely solo digital marketer or inherited from previous role; may have vendor support
Backfill or new centralized role for multi-property coordination
The Package
Salary
$68K-$70K base
Remote
On-site, College Park, MD
Benefits & Perks
Company Intelligence
Donohoe is a fully integrated real estate and hospitality enterprise operating across development, construction, commercial real estate, facility management, and hospitality. With 140+ years in business, they've built a reputation on people-first operations and end-to-end project expertise. The Hospitality division runs a dynamic portfolio of hotels, restaurants, and lifestyle destinations.
Customers
Multi-unit hospitality portfolio (hotels, restaurants, lifestyle destinations)
Culture
People-centric, fully integrated team model, emphasis on turning full-service expertise into standout guest experiences
Is This Role For You?
- You have 3-5 years running paid media campaigns (Google Ads, Meta) with documented ROAS improvements
- You're obsessed with conversion rate optimization and A/B testing—you ship experiments weekly, not quarterly
- You can balance strategic thinking with day-to-day execution; you're comfortable owning both the roadmap and the grunt work
- You've worked with multiple hotel/hospitality properties or multi-location businesses and understand channel cannibalization
- You need a large marketing team; this is a solo or small-team player role with high autonomy
- You prefer remote work—this is 100% on-site in College Park, MD
- You're a brand-only marketer who avoids performance metrics and ROI accountability; this role demands measurable results
Interview Process
Initial Screening
Likely recruiter screen on experience with paid media platforms and multi-property marketing
Skills Assessment
Case study or portfolio review showing past campaign results, ROAS, and optimization wins
Manager Interview
Conversation on digital strategy approach, channel prioritization, and how you'd tackle their direct booking challenge
Stakeholder Round
Potential meeting with hospitality/revenue management leadership to discuss alignment on occupancy and revenue goals
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.