The Challenge
DailyPay is the leading on-demand pay platform transforming how America gets paid. You'll own high-velocity email campaigns driving user adoption and engagement across millions of workers, executing everything from segmentation to deployment weekly using Iterable.
Your Mission
Master Iterable platform and take full ownership of 5-8 live campaigns currently in market
Build and deploy 12+ campaigns weekly with zero QA failures, establishing yourself as the technical execution expert
Create repeatable campaign templates and segment logic to reduce build time by 30%+
Deliver first performance analysis showing lift impact on engagement and revenue KPIs
Own complete email marketing roadmap for consumer product adoption, shipping 40+ campaigns with measurable lift
Design and execute 15+ A/B tests across email, SMS, and push—identifying 3+ winning patterns that drive adoption
Build automated journey flows for key user lifecycle moments (onboarding, engagement, retention) reducing manual work by 50%
Become go-to technical expert for Iterable across company, documenting best practices and mentoring stakeholders on platform capabilities
KPIs You'll Own
Campaign Deployment Velocity
Number of campaigns shipped per week, tracking your ability to execute high-volume production.
Email Engagement Rate
Open rate, click-through rate, and conversion rate benchmarked against DailyPay baseline and fintech industry standards.
User Adoption & Retention
Day-7, Day-30 retention lift driven by your campaigns, directly tied to revenue impact.
Segmentation Accuracy
Percentage of campaigns deployed with zero segment or targeting errors, reflecting your obsession with QA.
A/B Test Lift
Average performance improvement across email tests (subject line, copy, CTA, send time optimization).
Tools & Stack
Your Team
Your Manager
Director of B2C Marketing
Current Team
Matrixed across R&D, Product, Marketing, Partner Success, Data, and Operations teams
New role to scale high-velocity campaign production
The Package
Salary
$65K-$85K base
Remote
On-site in New York City (headquarters)
Benefits & Perks
Company Intelligence
DailyPay is the leading worktech platform enabling on-demand pay for America's top employers. The platform helps workers access earned wages when they need them while supporting financial well-being. HQ in NYC with US and Belfast operations.
Customers
America's top employers across multiple industries
Culture
Fast-paced, data-driven, process-obsessed, high-volume execution environment
Is This Role For You?
- You've shipped 40+ email campaigns and live for the tactical details—QA is your love language
- You have hands-on ESP experience (Iterable preferred) and understand segmentation, automation, and journey logic
- You thrive in high-velocity environments shipping 5+ campaigns weekly without dropping quality
- You're comfortable partnering across Product, Data, Ops, and CS to translate briefs into deployed campaigns
- You have B2C marketplace, fintech, or e-commerce experience and understand user adoption funnels
- You're a creative-first marketer who dislikes technical platform work and HTML/CSS adjustments
- You need significant autonomy over strategy—this role is execution-focused with strategy led by Director
- You can't prioritize ruthlessly or struggle managing 20+ concurrent tactical requests in a single week
- You don't have demonstrable hands-on-keyboard experience building campaigns in an actual ESP platform
Interview Process
Initial Screening
Recruiter screens for Iterable/ESP experience, campaign volume shipped, and B2C fintech background fit
Technical Deep Dive
Director of B2C Marketing reviews past campaigns, segmentation logic, QA process, and Iterable proficiency
Stakeholder Panel
Meet with Product, Data, and Operations partners to assess communication, prioritization, and cross-functional collaboration
Campaign Brief Exercise
Short take-home or live scenario translating a brief into a campaign build outline, segmentation strategy, and QA checklist
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.