The Challenge
Cypress HCM needs a Growth Marketing Engineer to architect the analytics backbone powering global marketing teams. You'll own measurement, experimentation infrastructure, and attribution across multiple regions—translating data into the strategic insights that shape product roadmaps and revenue growth.
Your Mission
Audit existing MarTech stack (HubSpot, Salesforce, Demandbase, Clay) and design unified data architecture with clean bidirectional syncs and documented data integrity rules
Build 3-5 foundational dashboards for campaign performance, pipeline contribution, and regional funnel metrics that regional teams can self-serve
Design and launch first rapid experimentation framework with templated test setup, automated reporting, and learning velocity metrics
Map current attribution touchpoints and define multi-touch attribution approach (first-click, last-click, time-decay, or custom model)
Operationalize advanced measurement framework including multi-touch attribution, incrementality testing, and MMM to quantify true marketing impact
Build scalable campaign automation and workflow templates reducing manual setup time by 60%+ for Field and Campaign Marketing teams
Create AI/LLM-powered enrichment and personalization pipeline for dynamic list creation, lead scoring, and buying-committee insights
Establish experimentation cadence with >10 active tests running monthly across creative, landing pages, geo, and channel mix with clear ROI reporting
KPIs You'll Own
Time-to-Insight
Average time from campaign launch to actionable performance insight via dashboard or automated report.
Attribution Accuracy
Lift in model predictiveness (R² or MAPE) comparing multi-touch attribution against single-touch baseline.
Experimentation Velocity
Number of active tests per month and time-to-statistical-significance for key campaign experiments.
CAC & LTV Trend
Month-over-month tracking of customer acquisition cost and lifetime value by channel, region, and cohort.
Data Sync Health
Percentage of on-time, accurate data sync across HubSpot, Salesforce, and other MarTech platforms (target: 99%+).
Tools & Stack
Your Team
Your Manager
Not specified—likely Chief Marketing Officer or VP Growth
Current Team
Global marketing, growth, and regional teams; marketing operations, RevOps
New growth marketing engineering function or backfill for expansion
The Package
Salary
$120K-$155K base
Remote
On-site (US location specified; hybrid/flex not mentioned)
Benefits & Perks
Company Intelligence
Cypress HCM is a human capital management platform serving mid-market and enterprise customers. The company operates globally with distributed regional marketing and growth teams, emphasizing data-driven decision-making and experimentation at scale.
Is This Role For You?
- You love building systems—dashboards, pipelines, automation—not just running reports or managing campaigns
- You're fluent in SQL and comfortable with BI tools; you can move between Looker/Tableau/Mode without friction
- You've shipped experimentation frameworks, attribution models, or incrementality tests in a B2B or high-complexity marketing environment
- You thrive as a bridge between marketing, analytics, product, and finance—translating insights into strategic narrative
- You're excited by AI/LLM applications for enrichment, personalization, and workflow automation
- You want hands-on campaign management or creative strategy—this is an infrastructure and analytics role
- You're uncomfortable with ambiguity or need heavily prescribed processes; you'll be building these systems from scratch
- You lack hands-on SQL or BI tool expertise—the role requires deep technical execution, not high-level strategy only
Interview Process
Screening Call
Discuss background in marketing analytics, experimentation, and data architecture. Focus on past system-building experience.
Technical Deep Dive
Likely case study or live SQL/BI exercise—design a dashboard, write a query, or explain an attribution model.
Stakeholder Round
Conversations with VP Marketing/Growth, RevOps, and regional marketing leaders to assess collaboration fit.
Leadership Interview
Discussion with CMO or Chief Growth Officer on strategic priorities, data roadmap, and how you'd drive insights.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.