The Challenge
Country Life is scaling its digital presence across DTC, social commerce, and retail partnerships. You'll own the full digital marketing and merchandising playbook—from TikTok Shop launches to Amazon optimization to paid media performance—reporting directly to the VP of Marketing.
Your Mission
Audit current digital marketing and merchandising performance across DTC, Amazon, and social channels; identify quick wins and performance gaps
Establish weekly reporting cadence and KPI dashboards for paid media (ROAS, CPA, conversion rate) and DTC (traffic, AOV, repeat rate)
Lead cross-functional alignment meeting with Brand, Sales, E-commerce, and Creative teams to unify digital roadmap and channel priorities
Launch or optimize one major paid media campaign (search, social, or programmatic) with clear performance targets and creative brief process
Execute full DTC optimization cycle: site speed, UX, merchandising, and conversion rate improvements with measurable lift targets
Build and scale TikTok Shop strategy—product assortment, content calendar, influencer partnerships, and performance benchmarking
Develop integrated product launch playbook across all channels (DTC, Amazon, retail, paid media) with repeatable process and templates
Deliver monthly business reviews with actionable insights, media spend optimization, and product/content recommendations backed by data
KPIs You'll Own
DTC Conversion Rate
Track overall e-commerce conversion performance and month-over-month improvement across all digital storefronts.
ROAS (Return on Ad Spend)
Monitor paid media efficiency across search, social, and programmatic channels; target and optimize by channel and campaign.
Customer Acquisition Cost (CAC)
Measure cost-per-acquisition across paid channels and compare to lifetime value benchmarks for profitability analysis.
Average Order Value (AOV)
Track merchandise mix, bundling, and upsell effectiveness to increase revenue per transaction.
Repeat Purchase Rate
Monitor cohort retention and repeat customer metrics to evaluate brand loyalty and merchandising effectiveness.
Traffic Attribution
Map traffic sources (organic, paid, social, referral) to understand channel contribution to sales and optimize budget allocation.
Tools & Stack
Your Team
Your Manager
VP of Marketing
Current Team
Cross-functional: Brand Managers, Sales, Creative, E-commerce, and Operations teams (exact size not specified)
New role or backfill—not specified in posting
The Package
Salary
$130K-$160K base
Remote
On-site in Hauppauge, NY (full-time)
Benefits & Perks
Company Intelligence
Country Life, LLC operates multiple consumer brands in the wellness and supplements space. The company sells through DTC channels, retail partners, and increasingly through social commerce platforms like TikTok Shop and Amazon.
Customers
Direct-to-consumer and retail partners
Culture
Collaborative, high-performing, focused on innovation and agility
Is This Role For You?
- You've led paid media, DTC, or e-commerce initiatives in consumer goods, beauty, or wellness and can tie campaigns directly to revenue
- You're comfortable owning both strategy and execution—from KPI dashboards to creative briefs to merchandising optimization
- You thrive in cross-functional environments and can align Brand, Sales, Creative, and Ops teams around a unified digital roadmap
- You're data-driven and obsessed with ROAS, conversion rate, and CAC—but not at the expense of brand positioning
- You need remote flexibility or want to work from home—this is on-site in Hauppauge, NY
- You've only done brand-side marketing without hands-on e-commerce, paid media, or merchandising execution
- You're uncomfortable with direct reporting to C-suite leadership and high visibility on performance metrics
Interview Process
Initial Screening
Phone call with recruiter or HR to assess background, motivation, and on-site availability
Hiring Manager Interview
VP of Marketing deep-dive on digital strategy, paid media experience, and DTC mindset
Cross-Functional Panel
Meet with Brand Manager, E-commerce Lead, and Sales leadership to evaluate collaboration fit
Case Study or Work Sample
Present a past paid media campaign, DTC optimization project, or merchandising case with results
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.