The Challenge
Coty is expanding Burberry Makeup's dominance in the US luxury market. You'll own the national strategy across department stores and e-commerce, driving market share growth and financial targets for one of beauty's most coveted brands.
Your Mission
Develop and present comprehensive US marketing strategy aligned with global Burberry guidelines and Coty's financial targets
Establish relationships with key stakeholders across sales, merchandising, media, and ecommerce teams
Conduct competitive analysis and market assessment to identify growth opportunities in luxury department stores and digital channels
Lead Q1-Q2 campaign planning and launch roadmap for newness and seasonal collections
Execute minimum 2 major product launches with 360 integrated campaigns (ATL/BTL) meeting SOM growth targets
Build and optimize promotional calendar with measured ROI across all channels; demonstrate 15%+ lift vs. prior year
Own visual merchandising strategy and in-store execution; track sell-through and adjust mix based on performance data
Deliver 3-year strategic plan with innovation pipeline, pricing strategy, and market expansion roadmap
KPIs You'll Own
Sales & Productivity Targets
Achieve revenue and per-door productivity benchmarks for Burberry Makeup across luxury retail
Share of Market (SOM) Growth
Expand market share in color cosmetics within luxury department store and e-commerce channels
Campaign Performance
Track launch campaign reach, engagement, and incremental sales lift; target 20%+ ROI
Promotional ROI
Measure promotional period performance; lift, velocity, and profitability vs. baseline
Brand Profitability
Manage P&L through SKU rationalization, cost optimization, and mix strategy
Sell-Through Rate
Monitor in-store and online inventory velocity; optimize visual merchandising based on data
Tools & Stack
Your Team
Your Manager
Senior Marketing Director (with matrixed collaboration with VP of Marketing)
Current Team
Transversal teams: Sales, Merchandising, Media, Influencer Marketing, Events, Finance, Ecommerce, Demand Planning
New role or backfill for US Burberry Makeup expansion
The Package
Salary
$130K-$160K base
Variable
15-20% bonus (estimated)
Remote
On-site, New York
Benefits & Perks
Company Intelligence
Coty is a pure-play beauty company owning iconic luxury and mass-market brands including Burberry, Calvin Klein, and Chloe. They're a publicly traded global leader in color cosmetics, fragrance, and skincare with significant presence in prestige retail. The company is focused on digital-first growth and direct-to-consumer expansion.
Customers
Luxury department stores (Sephora, Ulta, Nordstrom, etc.), e-commerce, wholesale
Culture
Tenacious, passionate, fearlessly kind leadership ethos
Is This Role For You?
- You've built color cosmetics brands in luxury department stores and understand multi-channel go-to-market strategy
- You're analytically sharp and comfortable owning P&L; you speak finance fluently and can forecast/budget defensively
- You thrive managing complex cross-functional teams (sales, merchandising, media, ecommerce) and getting alignment without authority
- You're obsessed with consumer trends in beauty and can translate insights into winning creative and promotional strategies
- You can balance strategic vision (3-year planning) with tactical execution (launch campaigns, promotional mechanics)
- You lack hands-on color cosmetics or prestige beauty marketing experience-this role requires deep category expertise
- You're remote-only; this is on-site New York and requires constant stakeholder collaboration and retailer face time
- You can't handle ambiguity or constant priority shifts; Coty is fast-moving and you'll need to adapt quickly to market feedback
Interview Process
Screening
HR and hiring manager alignment on experience with luxury color cosmetics and department store strategy
Marketing Case Study
Present a past campaign or brand initiative you led; focus on strategy, execution, and results
Stakeholder Interview
Conversations with Senior Marketing Director and VP of Marketing on strategic vision and cross-functional collaboration
Peer Round
Meet with Sales, Merchandising, or Ecommerce leads to assess working relationship fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.