The Challenge
CookUnity is scaling its B2B marketplace fast—delivering meals from top chefs to businesses and orgs. You'll own the entire marketing infrastructure that converts leads into pipeline, not just run campaigns. Build the systems that make growth predictable.
Your Mission
Audit and map current CRM structure (Salesforce), identify data integrity gaps, and establish clean lead routing and lifecycle stages
Implement real-time lead scoring and nurture automation in Klaviyo/Mailchimp to improve lead-to-meeting conversion by 20%+
Set up weekly funnel reporting dashboard tracking lead volume, SQL conversion rates, and pipeline contribution by source
Review SEO agency performance, establish KPI baselines for organic traffic and inbound leads, and align on 90-day content roadmap
Increase lead-to-SQL conversion rate by 30% through optimized nurture sequences and improved lead quality scoring
Grow SQL volume by 40% via improved inbound performance, event-to-SQL conversion, and Smart Fridge user engagement
Build and launch Smart Fridge lifecycle program with real-time triggers across email, SMS, and push—targeting 25%+ weekly active user growth
Establish fully automated, scalable demand gen engine that eliminates manual processes and improves lead response time to <2 hours
KPIs You'll Own
Lead-to-SQL Conversion Rate
Percentage of inbound leads that progress to qualified sales meetings; baseline and improve through nurture optimization.
Marketing-Driven SQL Volume
Total qualified sales opportunities generated from inbound, nurture, and events each month.
Lead Response Time
Time from lead capture to first sales touch; target sub-2-hour response via automation.
Event-to-SQL Conversion
Percentage of event attendees that convert to qualified opportunities.
Smart Fridge Weekly Active Users (WAU)
Repeat engagement metric for B2C Smart Fridge product; optimize via lifecycle triggers.
Organic Inbound Traffic & Rankings
Monthly organic sessions and keyword ranking performance; managed through SEO agency.
CRM Data Quality Score
Health of lead records, lifecycle stage accuracy, and field completeness across Salesforce.
Tools & Stack
Your Team
Your Manager
Head of B2B
Current Team
B2B team operating as startup within CookUnity; cross-functional collaboration with sales, marketing, operations, and product
Growth role—scaling fast, new position or expansion within B2B
The Package
Salary
$75K-$95K base
Remote
On-site
Benefits & Perks
Company Intelligence
CookUnity connects the world with exceptional food from top chefs, delivering 50M+ meals/year fresh and ready-to-eat. Now expanding beyond delivery into a B2B marketplace for businesses and organizations. Founded 2018, backed by growth and mission to empower chefs.
Founded
2018
Customers
Consumers, B2B organizations, businesses, employees
Culture
Entrepreneurial, fast-paced, mission-driven. B2B team operates like a startup within the larger company with autonomy and speed.
Is This Role For You?
- You've built demand gen funnels from scratch and obsess over lead quality, not vanity metrics
- You're comfortable owning CRM/marketing ops—data integrity, automation, and reporting aren't afterthoughts
- You can manage external agencies (SEO) and hold them accountable without micromanaging
- You think like a founder: you own the results, not just execute tasks—you ask 'why' and drive change
- You're fluent in Salesforce, Klaviyo, and marketing automation; you can code basic workflows or learn quick
- You prefer hands-off strategy roles—this requires systems thinking, operational excellence, and rolling up your sleeves
- You're looking for a campaign executor role; this is infrastructure and ownership end-to-end
- You're allergic to data, reporting, and CRM hygiene—these are table stakes
- You need remote flexibility immediately; this role is on-site
Interview Process
Screening call
Hiring manager (Head of B2B) explores your background in demand gen, CRM/ops, and growth systems ownership
Case study or portfolio review
Walk through a past funnel you've built—metrics, tools, automation, and lessons learned
Cross-functional panel
Meet with sales lead, marketing lead, and ops to discuss collaboration, data integrity, and execution
Founder or leadership conversation
Final round with B2B leadership or company exec to align on mission, growth vision, and long-term ownership
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.