Senior Branding Strategist / Head of Brand & Growth Marketing

About the Role

We are looking for a Senior Branding Strategist / Head of Brand & Growth Marketing to drive our next stage of growth, with a strong focus on

PLG (Product-Led Growth)

. This is a high-impact role for someone who can operate at both a strategic and execution level—someone who understands how to build an aspirational brand while also delivering measurable performance results.

You will own our online marketing strategy across founder branding, company and product branding, performance marketing, and budget planning. You will work closely with the CRO and founding team to shape how we are perceived in the U.S. market and to turn brand into a real growth engine.

What You’ll Do

1) Founder Branding

• Build and elevate the founder’s profile in the U.S. market as a credible, visionary voice in AI and product innovation

• Lead PR, podcast outreach, media placements, speaking opportunities, and thought leadership initiatives

• Develop a clear founder narrative that resonates with customers, partners, and investors

• Partner with the founder to create high-quality content for interviews, social media, and public appearances

2) Company & Product Branding

• Shape and strengthen the company’s overall brand positioning and market perception

• Build a differentiated brand narrative that connects product value with long-term company vision

• Ensure consistency across messaging, website, campaigns, product launches, and external communications

• Help define how the company and product are presented to the U.S. market

3) Performance Marketing

• Own and execute online growth initiatives with measurable business impact

• Manage paid media, digital campaigns, influencer/KOL partnerships, and other acquisition channels

• Design experiments and growth programs that support PLG, user acquisition, activation, and conversion

• Track performance closely and optimize based on data, ROI, and business priorities

4) Budget Planning & Execution

• Build and manage the Q2 online marketing budget and channel allocation plan

• Make clear, high-conviction decisions on where to invest and how to maximize returns

• Balance brand-building initiatives with performance-driven campaigns

• Report regularly on budget efficiency, outcomes, and learnings

What We’re Looking For

• 5-8 years of experience in brand marketing, growth marketing, performance marketing, or integrated marketing leadership roles

• Proven ability to operate across both

  brand

  and

  performance

  —you know how to build perception and how to measure outcomes

• Extremely

  hands-on

  : you are not just a strategist, but also a builder and operator who can execute quickly

• Strong understanding of PLG or experience supporting product-led user growth

• Deep familiarity with the

  U.S. market

  , including local media, creator, and marketing ecosystems

• Strong executive presence, communication, and storytelling skills

• Comfortable acting as a public-facing representative of the company when needed

• Experienced in using modern marketing, analytics, and AI productivity tools to move fast and scale output

• Ability to work cross-functionally with leadership, growth, product, and sales teams

• Based in San Francisco or open to frequent collaboration/travel between the U.S. and China

Nice to Have

• Experience in an

  AI company

  or another fast-scaling technology company

• Existing relationships with U.S. media, podcast hosts, creators, or industry communities

• Personal creator presence on social platforms, especially X

• Experience building founder-led or executive-led brand programs from the ground up

• Comfortable appearing on camera and creating content directly

Who You Are

• Strategic but highly execution-oriented

• Ambitious, commercially minded, and resourceful

• Strong taste and judgment in brand, messaging, and public positioning

• Data-driven and accountable for results

• Fast-moving, adaptable, and energized by building from zero to one

Why Join Us

• Opportunity to define and lead brand and growth strategy at a critical stage of company growth

• Direct exposure to the founding team and meaningful influence on business direction

• A chance to build a modern, high-impact brand in one of the most important categories in tech today