Manager - Marketing Business Intelligence

About our company

Confie is the largest independent personal lines insurance agency and broker in the United States-serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across all 50 states. Today, more than 1,800 team members-both on-site and remote-help fuel our success with a focus on quality, consistency, and operational excellence.

Our growth reflects a deep investment in technology, continuous improvement, and-most importantly-our people. We foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance.

Learn more at www.confiemx.com

Data Scientist - Marketing Analytics

Reporting to the Head of Digital Transformation, we are seeking a highly technical, hands-on Data Scientist to drive advanced analytics, experimentation, and data science solutions across our marketing and growth initiatives. This role blends deep statistical and engineering expertise with business-facing storytelling, using marketing data as a primary domain of application.

Requirements

• Advanced programming skills in Python or R for data science (pandas, NumPy, scikit-learn, statsmodels, etc.)
• Strong proficiency in SQL and experience working with large, complex datasets
• Hands-on experience with cloud data warehouses such as Snowflake or Google BigQuery
• Expertise in designing and maintaining ETL/ELT pipelines and analytical data models
• Strong background in statistical modeling, including regression, causal inference, time-series analysis, and experimental design
• Experience applying or developing machine learning models for prediction, classification, segmentation, or optimization
• Data visualization and storytelling experience using Tableau, Looker, Power BI, or Python visualization libraries
• Advanced Excel skills for validation, ad hoc analysis, and stakeholder communication

Plus:

• Previous experience applying analytics or data science within marketing, growth, or revenue-focused teams
• Understanding of digital marketing data (paid media, SEO, lifecycle marketing, funnels, conversion metrics)
• Experience working with marketing and customer data platforms such as Google Analytics (GA4), HubSpot, Google Ads, LinkedIn Ads, Meta, or equivalent
• Familiarity with marketing attribution frameworks, incrementality testing, and media measurement concepts
• Ability to partner effectively with marketing, product, and finance stakeholders

Key Responsibilities

• Lead marketing-focused data science and advanced analytics initiatives, setting analytical standards and best practices
• Partner with marketing leadership to frame business questions as analytical and modeling problems
• Design and implement predictive models, regression analyses, media mix models, and uplift/incrementality analyses
• Conduct deep exploration data analysis to uncover growth opportunities, inefficiencies, and hidden patterns
• Collaborate with data engineering teams to ensure scalable, reliable, and well-modeled datasets
• Maintain high data quality standards, documentation, and reproducibility across analyses

Benefits

• Remote position (Mexico-based).
• Private Health Insurance.
• Major Medical Insurance.
• Life Insurance.
• Saving Funds and Voluntary Savings Account.
• Profit Sharing (PTU).
• Vacation Days (above law).
• Christmas bonus (above law)
• Vacation premium.
• Management bonus.