The Challenge
You'll own end-to-end go-to-market execution for premium wearable and fitness technology launches across North America. This is a high-visibility role bridging product strategy, brand storytelling, and multi-channel orchestration—where your decisions directly impact how products hit the market.
Your Mission
Map current product pipeline and define launch strategy for next 2-3 major releases with clear GTM timelines
Establish cross-functional governance model and communication cadence with Product, Sales, PR, and global teams
Audit existing integrated marketing capabilities and identify gaps in PR, social, retail, and e-commerce execution
Build and staff your integrated marketing team, hiring for key functions (campaign manager, retail specialist, social/influencer lead)
Execute 2+ full-scale product launches from strategy through post-launch measurement with >85% on-time delivery
Deliver unified campaign framework (messaging, creative, channel mix) that drives 20%+ lift in launch-week awareness vs. previous benchmarks
Establish integrated marketing dashboard tracking PR reach, social engagement, retail velocity, e-commerce conversion, and brand sentiment
Scale team to full capacity and ship first fully integrated campaign across all 5+ channels (PR, social, influencer, retail, e-commerce) with consistent brand expression
KPIs You'll Own
Launch Revenue Velocity
Percentage of quarterly revenue driven by products launched in prior 6 months vs. baseline.
Campaign Reach & Attribution
Total impressions, engagement rate, and incrementally attributed revenue across PR, social, retail, and e-commerce by launch.
Time-to-Market
Days from launch strategy approval to market execution—target: 20% reduction in launch cycle time.
Cross-Channel Consistency Score
Brand expression alignment audit across PR, retail, social, and DTC—measured qualitatively and via brand lift studies.
Team Velocity & Throughput
Number of concurrent integrated campaigns managed and number of deliverables shipped on-time per quarter.
Tools & Stack
Your Team
Your Manager
Head of Premium Growth
Current Team
Team composition not specified; role includes hiring and building integrated marketing team
New role to build—you'll hire for PR, social/influencer, retail, and e-commerce execution
The Package
Salary
$180K-$240K base
Remote
On-site, New York
Benefits & Perks
Company Intelligence
Confidential company building premium wearable and fitness technology. Fast-growing, globally connected organization with focus on community-driven growth and premium consumer experience.
Culture
Fast-paced, cross-functional, ownership-driven culture valuing speed and collaboration
Is This Role For You?
- You've led 3+ major product launches end-to-end and can prove direct revenue impact
- You excel at orchestrating across silos (product, sales, PR, retail, e-commerce) without formal authority
- You balance premium brand storytelling with hard performance metrics—not an either/or
- You want to build and mentor a team in a high-growth, visible role at VP level
- You're energized by on-site collaboration and can operate at startup speed within a maturing org
- You're primarily a creative strategist or brand person; this role is 60% execution and delivery
- You need full remote flexibility—this is on-site, New York
- You lack proven experience managing complex cross-functional launches or multi-channel campaigns
- You're looking for a stability play; this is a high-visibility, high-expectation leadership role in a fast-paced environment
Interview Process
Screening Call
30 min with recruiter—background, launch experience, and fit conversation
Marketing Director / Manager Interview
45 min deep dive on integrated campaign case study, cross-functional leadership approach, and execution philosophy
Head of Premium Growth Interview
60 min strategic alignment—product launches, partnership model, team building, and vision for integrated marketing function
Executive Presentation
Present a 30-min GTM strategy and launch roadmap for a hypothetical product (provided in advance)
Final Round / Offer
C-suite or CEO conversation and offer discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.