The Challenge
Comrade Digital Marketing runs two distinct brands and needs a hands-on marketing director who can build a scalable lead generation engine across both. You'll own the full marketing operation—strategy, budget, team, vendors—and be directly accountable for pipeline growth.
Your Mission
Audit current marketing channels across both brands, identify cost-per-lead benchmarks, and establish baseline performance metrics
Align with sales team on lead quality standards, define SLA criteria, and implement feedback loops to tighten targeting
Consolidate marketing budget allocation and vendor contracts; renegotiate terms based on performance data
Build and present unified marketing roadmap with clear quarterly targets for lead volume and CPA by channel
Achieve 20-30% reduction in cost-per-lead through channel optimization and testing of new acquisition channels
Launch and scale 2-3 new lead generation initiatives (partnership channels, content, paid experiments) backed by clear ROI business cases
Develop high-performing internal marketing team with clear accountability structure and continuous improvement cadence
Deliver monthly performance dashboards tracking lead volume, channel ROI, and pipeline contribution to both brands
KPIs You'll Own
Cost Per Lead (CPL)
Track and optimize acquisition cost across all channels—this is your north star metric.
Lead Volume & Quality Score
Measure leads generated monthly by brand/channel and track conversion rate to sales-qualified opportunities.
Channel ROI
Calculate return on investment for each marketing channel (paid, organic, partnership) against revenue attributed.
Marketing Budget Efficiency
Monitor spend allocation, vendor performance, and ensure budget forecasting aligns with pipeline targets.
Team Productivity & Turnover
Track team utilization, project delivery, and retention—culture and accountability are critical here.
Tools & Stack
Your Team
Your Manager
Not specified; likely reports to CEO or COO
Current Team
Internal marketing specialists (size not specified); external vendor relationships (SEO, PPC, web design/dev)
Leadership role—you'll be building/scaling the internal marketing team
The Package
Salary
$120K-$150K base
Remote
Remote across LATAM region
Benefits & Perks
Company Intelligence
Comrade Digital Marketing is a Chicago-headquartered mid-sized agency founded in 2008. They operate two distinct brands—one serving legal industry, one full-service digital—and specialize in search marketing (SEO, GEO, PPC, web design/dev). Known for low turnover and a collaborative, high-impact team culture.
Founded
2008
Customers
Legal industry focus + full-service digital agency clients
Culture
No-nonsense, people-focused, growth-oriented, operationally rigorous, low bureaucracy
Is This Role For You?
- You obsess over metrics—cost-per-lead, channel ROI, attribution—and make decisions based on data, not gut feel
- You've led marketing teams before and can balance strategic vision with hands-on execution and accountability
- You thrive in a scrappy, high-impact environment where you own real P&L and directly influence revenue
- You're comfortable working across multiple brands/business units and can communicate clearly with sales and leadership
- You want a role where your work directly impacts the company's growth, not just a reporting line
- You're looking for a pure strategy role where you delegate execution—this is hands-on leadership
- You can't work with messy data or ambiguity; you need perfect reporting infrastructure before you start
- You're not fluent in LATAM markets, Spanish language skills, and/or uncomfortable working across time zones in the region
Interview Process
Initial Conversation
Discuss your background leading marketing teams, specific examples of lead generation optimization, and philosophy on data-driven decision making
Case Study / Performance Analysis
Walk through a marketing operation you've owned—how you measured it, what you optimized, what metrics moved
Team Leadership Deep Dive
Discuss team building, vendor management, accountability frameworks, and how you've developed marketing talent
Leadership Conversation
Meet with CEO/COO to align on vision, growth targets, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du mĂŞme type
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.