Growth.Talent
C

GTM Systems Lead, Universal Ads

Comcast • New York, United States

Growth MarketingLeadOn-siteFull time$140K - $180K
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GTM SystemsB2B SaaSOn-site NYC$140K-$180KAI/AutomationRevOps Builder

The Challenge

Universal Ads is simplifying premium video advertising for brands of any size. You'll architect and build the automation-first GTM engine that powers growth, sales, and CS—owning workflows that directly unlock revenue and efficiency gains across the entire revenue org.

Your Mission

First 3 Months
1

Complete comprehensive workflow audit across Growth, Sales, CS, and Product; document top 5 high-impact automation opportunities with clear ROI estimates

2

Design and deploy first AI-powered automation system (e.g., lead enrichment, creative QA, or outbound workflow) with measurable lift in efficiency

3

Establish GTM Systems roadmap, prioritization framework, and stakeholder communication cadence across revenue org

4

Audit current tech stack integration points; identify and remediate critical data flow gaps between CRM, marketing automation, and downstream tools

By 6 Months
1

Ship 3–4 production agentic systems (Claude, Make, or similar) reducing manual work by 10+ hours/week across teams with documented impact

2

Implement LLM-driven workflows for messaging, analysis, and QA; measure adoption and productivity gains vs. baseline

3

Build internal productivity dashboards and self-serve automation templates enabling reps and marketers to reduce friction without engineering lift

4

Establish AI/automation evaluation process and integrate 2–3 emerging tools with clear business case and ROI tracking

KPIs You'll Own

Manual Hours Eliminated

Weekly hours of manual work removed per automation deployment, tracked against baseline.

Automation Adoption Rate

Percentage of revenue org actively using deployed systems within 30 days of launch.

Revenue Velocity Impact

Measurable lift in deal cycle time, conversion rate, or rep productivity correlated to GTM automation rollout.

System Uptime & Reliability

Availability of deployed automations and agentic systems; latency and error rates against SLAs.

Cost per Automation

Total build, deployment, and maintenance cost vs. efficiency gain (hours saved Ă— loaded cost).

Tools & Stack

SalesforceClaude APIMakeZapierLLMs (Claude/GPT)CRM platformsMarketing AutomationData integration platforms

Your Team

Your Manager

Head of Growth, GTM Systems and BizOps

Current Team

Cross-functional Revenue org (Growth Marketing, Sales, CS, Product/GTM teams)

New role

The Package

Salary

$140K-$180K base

Remote

On-site, New York

Benefits & Perks

Equity upside (Comcast scale and stability)
Health, dental, vision coverage
401(k) matching
Professional development and AI/automation training budget
Flexible work arrangements within NYC office footprint

Company Intelligence

Comcast's Universal Ads is a self-serve platform enabling brands of any size to buy premium video ads across TV without platform fees, combining content from top media companies with social-like ease. Part of Comcast's larger advertising and media tech business, Universal Ads is scaling rapidly in the premium video ad market.

Is This Role For You?

For You If
  • You've built workflow automations or RevOps systems in fast-scaling companies and obsess over eliminating friction
  • You're equally comfortable designing elegant systems architecture and getting hands-on with APIs, Make, or scripting
  • You thrive in ambiguity—you audit messy processes, prioritize ruthlessly, and ship incrementally with clear ROI
  • You speak fluent LLM and agentic AI; you've shipped AI-powered workflows or tested emerging tools in production
Won't Work If
  • You're looking for a traditional Salesforce admin or configuration-heavy RevOps role; this is a high-leverage builder position
  • You need remote flexibility; this role is on-site in NYC
  • You don't enjoy hands-on building and prefer pure strategy; you'll be personally shipping systems, not just designing them

Interview Process

1

Screening Call

Alignment on role scope, GTM systems experience, and automation project examples.

2

Technical Deep Dive

Walk through a recent automation build—architecture, tool choices, integration challenges, and ROI measurement.

3

Case Study / Take-Home

Design a GTM automation solution for a hypothetical revenue org workflow; present feasibility, stack, and phased roadmap.

4

Stakeholder Round

Conversations with Head of Growth and cross-functional leaders (Sales, CS, Product) on collaboration and prioritization.

Interested in this role?

Apply now and hear back within days, not weeks.

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