The Challenge
Colorescience is a high-growth omni-channel skincare brand looking for someone to own their entire direct-to-consumer site. You'll be the single point of accountability for driving conversion, revenue, and retention through strategic optimization and flawless execution.
Your Mission
Audit current Colorescience.com performance (GA4, conversion funnels, product pages) and identify top 5 quick-win optimization opportunities
Master Shopify platform management—take ownership of product pages, promotions, inventory, and bundling; ensure flawless QA processes
Launch first A/B test or CRO initiative targeting high-impact pages (homepage, top product pages, checkout)
Document and optimize customer journeys across site; align messaging with overall marketing strategy
Increase website conversion rate by 15-25% through CRO testing, UX improvements, and data-driven optimizations
Build and execute subscription/loyalty program strategy to drive repeat purchase rate and customer LTV by 20%+
Develop content marketing roadmap for product pages and landing pages; improve organic visibility through SEO fundamentals
Establish cross-functional workflows with Marketing, Creative, Concierge, Operations, and Tech; own quarterly performance reviews and roadmap planning
KPIs You'll Own
Website Conversion Rate
Track and optimize conversion rate month-over-month; benchmark against skincare/beauty D2C standards (typically 2-4%).
Average Order Value (AOV)
Monitor and improve through bundling, upsell/cross-sell optimization, and promotional strategy.
Customer Lifetime Value (LTV)
Drive through subscription adoption, loyalty program engagement, and repeat purchase rates.
Site Traffic & Bounce Rate
Analyze GA4 data to understand audience behavior; reduce bounce rate on key landing pages through optimization.
Cart Abandonment Rate
Minimize through checkout optimization, messaging, and retargeting strategy.
Email/SMS Engagement (if applicable)
Track performance of promotional campaigns, newsletters, and retention marketing initiatives.
Tools & Stack
Your Team
Your Manager
Sr Director, Digital Marketing & Ecommerce
Current Team
Part of broader Digital Marketing & Ecommerce team; cross-functional collaboration with Marketing, Creative, Concierge, Operations, and Tech
New role or backfill (not specified in job posting)
The Package
Salary
$85K-$120K base
Remote
On-site (Carlsbad, CA corporate office) with occasional flexibility for remote work; primary location San Diego, CA
Benefits & Perks
Company Intelligence
Colorescience is a high-growth, omni-channel skincare brand competing in the premium beauty space. The company operates both D2C (Colorescience.com) and retail channels, targeting consumers seeking high-performance skincare solutions. They're building a scalable, data-driven ecommerce operation.
Customers
Direct-to-consumer skincare buyers; premium beauty segment
Culture
Detail-oriented, execution-focused, collaborative, accountability-driven
Is This Role For You?
- You've managed a Shopify store or D2C website end-to-end and can prove it with conversion/revenue metrics
- You're obsessed with data—GA4, CRO testing, and translating numbers into action are your native language
- You thrive owning complex projects across multiple teams; you're the person who catches the details others miss
- You want to scale a brand's ecommerce engine, not just run day-to-day marketing campaigns
- You have 2-4 years of digital marketing with at least 1 year of hands-on ecommerce/website management
- You're uncomfortable with Shopify or lack platform-specific ecommerce experience—this role demands platform fluency from day one
- You prefer strategic planning over execution; this role is accountability-heavy and detail-focused
- You've never used GA4 or run A/B tests; analytical rigor is non-negotiable for this position
Interview Process
Initial Screening
Phone/video call with recruiter or Sr Director to assess background, Shopify experience, and ecommerce track record
Portfolio Review
Bring examples of D2C websites you've optimized, GA4 dashboards, A/B test results, and performance metrics
Technical Assessment
Walk through a Shopify site audit; discuss CRO strategy, GA4 insights, and how you'd approach key KPIs
Cross-Functional Interviews
Meet with Sr Director (manager), Creative/Marketing lead, and potentially Ops/Tech to assess collaboration and problem-solving
Offer & Close
Finalize compensation, start date, and onboarding plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.