The Challenge
FlareFlow hit 15M downloads in 6 months and cracked Top 5 Entertainment Apps across major markets. You'll build the U.S. growth and brand playbook for a global microdrama platform that's redefining short-form entertainment, with a 500%+ ROAS trajectory and massive scaling runway ahead.
Your Mission
Define and lock U.S. marketing strategy covering user acquisition, retention, monetization, and brand positioning with clear OKRs/KPIs for fiscal alignment
Map and stress-test paid acquisition channels (Meta, Google, TikTok, OTT) with initial creative A/B tests; identify top 2-3 performers
Build or inherit U.S. marketing team structure; hire performance marketing lead and brand marketer if gaps exist
Launch brand positioning campaign and establish FlareFlow brand identity (messaging, visual guidelines, tone) for U.S. audiences
Scale profitable user acquisition to 5M+ installs with CAC payback <90 days; optimize funnel from install → activation → retention → monetization
Achieve 50%+ brand awareness lift in target demo; establish FlareFlow as top-of-mind microdrama destination vs. competitors
Develop and execute content marketing + influencer strategy; ship 3+ integrated brand campaigns with measurable engagement KPIs
Build retention and monetization feedback loops with product; improve DAU/MAU and ARPPU metrics by 20%+ through marketing-product collaboration
KPIs You'll Own
CAC (Cost per Install)
Track blended cost-per-user-acquisition across all channels; target payback <90 days.
LTV:CAC Ratio
Measure lifetime value of acquired users vs. acquisition cost; maintain 3:1+ healthy ratio.
Install Volume & Install Growth Rate
Monthly installs and month-over-month growth %; benchmark against 15M milestone baseline.
D1/D7/D30 Retention
% of users returning 1, 7, 30 days post-install; optimize funnel to improve downstream monetization.
ARPPU (Average Revenue Per Paying User)
Monetization per user; target growth through CRM, retention, and premium tier expansion.
Brand Awareness & Preference
Unaided/aided awareness lift; brand tracking studies in target demo (Gen Z/Millennials).
ROI by Channel
ROAS or blended ROI per paid acquisition channel; allocate budget to top performers.
DAU/MAU Ratio
Daily active users divided by monthly active users; measure engagement stickiness.
Tools & Stack
Your Team
Your Manager
Global leadership / Chief Marketing Officer or CEO
Current Team
Backfill or greenfield U.S. team; likely 0-2 marketers on ground currently
Backfill for senior leadership; will build performance, creative, brand, and social roles as business scales
The Package
Salary
$180K-$240K base
Variable
Performance bonus (10-20% likely, tied to growth/ROAS targets)
Equity
Stock options possible given COL Group structure; negotiate with offer
Remote
On-site, Los Angeles Metropolitan Area. Full-time, permanent contract.
Benefits & Perks
Company Intelligence
COL Group is a 24-year-old Chinese digital content pioneer with a massive IP portfolio and AI-driven content production platform. FlareFlow, launched April 2025, is their flagship microdrama app now in Top 5 entertainment apps globally with 15M downloads, 177 markets, and 500%+ user spend growth in 6 months.
Founded
2000
Customers
Gen Z & Millennial audiences globally; 177 markets; Top 5 app ranking in US, Germany, Australia, Canada
Culture
Innovation-first, data-driven, content-obsessed, fast-moving. Global team with roots in digital culture/entertainment.
Is This Role For You?
- You've scaled user acquisition and revenue for mobile apps or streaming platforms to 10M+ users; you know Meta, Google, TikTok, and programmatic inside-out
- You can run both growth marketing (CAC, LTV, funnel optimization) AND build brand equity; you're not just a performance marketer
- You thrive in high-growth, ambiguous environments; you're comfortable building a U.S. team from scratch or inheriting a small one and scaling fast
- You're obsessed with data, A/B testing, and iteration; you speak ROAS, retention curves, and cohort analysis fluently
- You have 7-10+ years of marketing leadership experience and have managed $5M+ annual budgets or built profitable customer acquisition engines
- You need remote work or significant WFH flexibility; this is on-site LA, full stop
- You're primarily a brand marketer or strategist; growth marketing (user acquisition, CAC/LTV optimization) is 50% of this role and you need to own it end-to-end
- You've never managed paid acquisition channels or don't understand mobile app growth funnels and attribution modeling
- You're risk-averse or prefer stable, mature markets; this is a hypergrowth, pre-mainstream entertainment category with execution risk
Interview Process
Initial screening
Phone call with recruiter: background, growth marketing experience, on-site willingness, rate expectations
Hiring manager conversation
1-1 with global head of marketing or CEO; discuss U.S. strategy thesis, team-building approach, CAC/LTV optimization experience
Case study / Strategy presentation
How would you launch FlareFlow's U.S. growth and brand strategy? Present on CAC targets, channel mix, creative strategy, brand positioning. 1-hour presentation + Q&A
Cross-functional round
Conversation with VP Product, head of data/analytics, and COL Group co-founder or investor. Alignment on growth philosophy and execution approach
Offer + negotiation
Salary, equity, start date, relocation support (if applicable). Likely 2-3 week close for strong fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.