The Challenge
Cogna is Brazil's largest education group, and they need a Senior Growth Analyst to scale their student acquisition and retention engines. You'll own the full funnel—from market analysis to conversion optimization—across a diversified portfolio of educational brands.
Your Mission
Map current growth funnel across all Cogna properties; identify top 3 conversion bottlenecks and propose data-driven fixes
Build automated dashboards in Google Analytics 4 tracking user behavior, cohort performance, and KPIs across acquisition channels
Design and execute first A/B test on homepage/landing pages targeting 15%+ lift in conversion rate
Establish weekly growth review cadence with marketing and product teams using shared metrics and SQL queries
Deliver 25%+ improvement in primary funnel conversion metric through systematic testing and optimization
Implement marketing automation workflows reducing manual reporting by 60% and enabling real-time decisioning
Conduct competitive analysis across 5+ education platforms; translate insights into 3+ actionable growth initiatives
Scale winning acquisition channels while cutting CAC by 20%; present business case for budget reallocation to leadership
KPIs You'll Own
Conversion Rate by Channel
Track % of traffic converting to paid signup/enrollment across organic, paid, direct, and referral channels.
Customer Acquisition Cost (CAC)
Cost per enrolled student by channel; benchmark against LTV to ensure profitable unit economics.
Funnel Drop-off Rate
% of users exiting at each stage (awareness → consideration → signup); identify highest-impact optimization targets.
Cohort Retention & LTV
Month-over-month and year-over-year retention of student cohorts; model lifetime value to inform CAC caps.
Product Usage & Engagement
Daily/monthly active users, session frequency, time-on-platform; early signal of student success and churn risk.
Tools & Stack
Your Team
Your Manager
Head of Growth or Chief Marketing Officer (not specified)
Current Team
Cross-functional growth team; likely includes marketers, product managers, and data analysts
New role or backfill—not explicitly stated
The Package
Salary
180K-240K BRL annually
Variable
Profit sharing (Participação nos lucros)
Remote
On-site only, São Paulo headquarters
Benefits & Perks
Company Intelligence
Cogna Educação is Brazil's largest diversified education group, operating K-12 schools, higher ed, and online learning platforms. They prioritize innovation, agility, and putting ideas into action with a culture built on teamwork, diversity, and student/client success.
Customers
Thousands of students across multiple educational brands and formats
Culture
Direct, respectful communication; team-oriented (not hero culture); #JeitoCogna emphasizes doing things together; values diversity and inclusion.
Is This Role For You?
- You're obsessed with funnels, user behavior, and making data tell a story—SQL and Excel are second nature
- You've shipped growth experiments in e-commerce or edtech; you think in terms of CAC, LTV, and payback period
- You thrive in cross-functional environments and can translate metrics into action with marketing, product, and ops teams
- You want to move fast, stay analytical, and actually own growth—not just report on it
- You need a remote setup or flexibility—this is on-site, full-time in São Paulo
- You're not fluent in SQL, Google Analytics, and Excel—these are table stakes, not nice-to-haves
- You prefer siloed expertise over collaboration; growth here requires working across marketing, product, and data teams
Interview Process
Application & screening
Resume review + phone screening to assess analytics background and growth mindset
Case study or take-home
Likely a growth challenge (e.g., 'How would you optimize conversion for this funnel?' with sample data)
Technical interview
SQL queries, Google Analytics, Excel modeling, or dashboard design discussion
Team fit & strategy discussion
Conversation with hiring manager and cross-functional partners about growth priorities and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.