The Challenge
Chantelle Group, a leader in intimate apparel across France and internationally, is building their digital acquisition engine. You'll own SEA and social campaigns for chantelle.com/fr, reporting directly into their Digital Direction with real autonomy and variety.
Your Mission
Master Google Ads and Microsoft Ads interfaces—launch 3-5 SEA campaigns tied to commercial calendar with keyword research, copy, and bid optimization
Set up 2-3 social ad campaigns (Facebook, Instagram, Snapchat) from concept through launch with the Image and Marketing teams
Establish baseline performance tracking across all campaigns—document ROAS, CPC, CTR, and traffic metrics in weekly reports
Identify and run 2 A/B tests on ad creative or landing pages to inform Q2 optimizations
Manage full campaign lifecycle across SEA and social—from strategy through post-campaign analysis—hitting profitability and traffic KPIs
Optimize shopping feeds in collaboration with tech teams; demonstrate 10%+ improvement in feed performance or conversion metrics
Execute competitive benchmarking against 3-5 competitors; present insights and 2-3 actionable optimization recommendations
Own Native Ads, email acquisition, or affiliate testing—expand acquisition channels beyond paid search and social with measurable impact
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per euro spent across SEA and social campaigns against profitability targets.
Cost Per Click (CPC)
Monitor and optimize bid strategy to keep acquisition costs competitive and within budget.
Click-Through Rate (CTR)
Measure ad creative and copy performance; identify winners for scaling and losers for refreshing.
Conversion Rate
Track landing page performance and feed optimization impact on actual purchase completion.
Traffic Volume
Monitor total site traffic driven by paid channels against monthly and quarterly targets.
Tools & Stack
Your Team
Your Manager
Digital Direction (reporting structure not specified)
Current Team
Image and Marketing teams (collaboration), E-commerce and technical teams (collaboration)
New apprenticeship role—backfill or expansion unclear
The Package
Salary
€18K-€22K
Remote
On-site in Cachan, Île-de-France; flexible work policy per company guidelines
Benefits & Perks
Company Intelligence
Chantelle Group is a family-owned leader in intimate apparel with strong presence in France and internationally. The company values creativity, sustainability, transparency, and respect—combining entrepreneurial autonomy with structured career development.
Customers
Direct-to-consumer (DTC) via chantelle.com; retail partnerships
Culture
Familial, innovative, engaged, transparent—emphasis on employee growth, autonomy, and quality of life
Is This Role For You?
- You're fluent in French and English (role is in French; international context requires bilingual comfort)
- You're obsessed with performance metrics—ROAS, CPC, CTR aren't boring to you, they're the game
- You can juggle Google Ads, Facebook Ads, and landing page optimization without losing focus
- You thrive in a collaborative environment; you're comfortable partnering with Image, Marketing, and Tech teams
- You want hands-on experience across the full marketing funnel—not just one tactic, but SEA → social → testing → analysis
- You need remote-first flexibility; this is on-site in Cachan with flexible WFH per company policy, not fully remote
- You're looking to specialize deeply in one channel; this role is deliberately broad across SEA, social, shopping, and tests
- You can't speak French fluently; the role is conducted in French and immersion is part of the apprenticeship value
Interview Process
Application + CV screening
Standard review of your background, any digital marketing experience, and French/English language skills
Screening call
Likely 20-30 min call with HR or Digital team—motivation, availability, and learning goals
Practical assessment or case study
Possible short task around campaign optimization, keyword strategy, or performance analysis
Interview with hiring manager
Deep dive on your understanding of SEA/social, curiosity about the role, and cultural fit with Chantelle
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
Éditorialiste Vidéo & Social Media H/F
NEXTON • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.