The Challenge
CHANEL's Open Innovation team is reimagining luxury through cutting-edge partnerships and investments. You'll own integrated marketing strategies that bring future-forward initiatives to market, blending storytelling with data-driven campaign execution across earned, social, paid, and owned channels.
Your Mission
Build and launch the marketing calendar for Q1-Q2 Open Innovation initiatives with 100% on-time delivery and aligned KPI targets
Establish vendor partnerships and project management frameworks with 3-5 key external agencies; evaluate scope for in-house capability builds
Define and instrument 5-7 core KPIs across all marketing activities; set up reporting dashboard with weekly performance syncs
Create 8-12 initial marketing assets (copy, creative, training materials) piloting 2-3 new formats or platforms (e.g., GEO)
Execute 4+ full campaign cycles end-to-end; demonstrate post-launch engagement lift of 20%+ vs. baseline through optimization learnings
Bring 2-3 capabilities in-house to increase agility; reduce time-to-launch by 30% through process optimization
Build a replicable 'test and learn' asset framework; run 15+ A/B tests across channels and document playbook for future rollouts
Drive cross-functional alignment with Product, Connected Experiences, and Creative teams; achieve 95%+ stakeholder satisfaction on delivery
KPIs You'll Own
Campaign Launch On-Time Delivery
Track adherence to marketing calendar deadlines; target 100% delivery within committed timelines.
Post-Launch Engagement Velocity
Measure traffic, social reach, and earned media lift in weeks 1-4 post-launch vs. historical baseline.
Asset Performance (A/B Test Results)
Monitor CTR, conversion rate, and engagement lift across creative variants; drive continuous asset optimization.
Project Budget Variance
Maintain marketing spend within 5% of planned budget while tracking ROI per dollar invested.
Vendor Efficiency & Agility
Measure average turnaround time for vendor deliverables; target 15% reduction every quarter through in-house builds.
Tools & Stack
Your Team
Your Manager
Senior Director, Product & Connected Experiences, Open Innovation
Current Team
Cross-functional collaboration with Open Innovation team, Creative, Product, Connected Experiences, and Data teams. Vendor/agency partnerships.
New role to scale Open Innovation marketing capabilities
The Package
Salary
$120K-$150K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
CHANEL is a privately held luxury fashion and beauty powerhouse with a legacy of innovation and exclusivity. The Open Innovation team operates as a future-forward ecosystem, partnering with startups and emerging platforms to pressure-test ideas and prepare the House for tomorrow's luxury landscape. They're building integrated go-to-market capabilities to scale these initiatives globally.
Culture
Inclusive, diversity-forward culture that values unique perspectives and collective progress; emphasis on personal growth and cross-functional collaboration.
Is This Role For You?
- You've managed 3+ integrated marketing campaigns end-to-end (GTM planning, asset production, launch, optimization)
- You're comfortable juggling multiple workstreams: vendor management, creative briefs, data analytics, and stakeholder alignment simultaneously
- You thrive in test-and-learn environments; you see failed experiments as data, not setbacks
- You have hands-on experience with paid, social, and owned channels—and can translate channel-specific insights into holistic strategy
- You're energized by luxury, innovation, or emerging tech (bonus: familiarity with Gen AI, Web3, or D2C platforms)
- You need remote flexibility or significant WFH options; this role is fully on-site in New York
- You're a strategist-only; this role requires hands-on execution, vendor management, and occasional tactical problem-solving
- You lack project management discipline or struggle with ambiguity; CHANEL's Open Innovation moves fast and you'll need to manage multiple parallel initiatives with shifting priorities
Interview Process
Initial Screening
Phone/video call with Talent team to confirm background, marketing experience, and CHANEL culture fit
Hiring Manager Interview
Deep dive with Senior Director on Open Innovation strategy, go-to-market philosophy, and specific examples of campaign execution
Case Study / Work Sample
Present a past integrated marketing campaign: planning approach, asset strategy, measurement framework, and results
Cross-Functional Panel
Meet with Product, Creative, and Data stakeholders to assess collaboration style and problem-solving approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.