The Challenge
Cercle des Langues is France's leading language learning edtech with 25k+ students and ambitious European expansion plans. You'll be the creative voice driving conversion across their blog, social channels, and emails as they scale to new languages.
Your Mission
Adapt and repurpose 15-20 existing blog articles across new language verticals (Spanish, German, Italian, French as foreign language) with 10%+ engagement lift targets
Establish social media caption templates and voice guidelines across LinkedIn, Instagram, YouTube, and Pinterest with 3+ posts published weekly
Create 3-5 interactive content assets (quizzes, placement tests, downloadables) integrated into blog articles to increase lead capture
Develop newsletter/lead magnet framework with first campaign achieving 15%+ open rate baseline
Increase blog conversion rate from visitor to lead by 25% through optimized CTAs, content structure, and SEO alignment
Publish 40+ original blog articles aligned with keyword research, each targeting measurable conversion metrics
Build repeatable content calendar managing 50+ social posts monthly across 4+ platforms with documented engagement benchmarks
Create and execute 2 multi-channel campaign sequences (email + blog + social) generating 500+ qualified leads per campaign
KPIs You'll Own
Blog Conversion Rate
Percentage of blog visitors converting to leads; track by article and language vertical.
Content Engagement Rate
Average engagement (likes, shares, comments) per social post by platform; target 3-5% on LinkedIn, 4-7% on Instagram.
Lead Quality Score
Percentage of blog-sourced leads that convert to paying students within 30 days.
Email Newsletter Open Rate
Open rate and click-through rate on lead magnet and nurture sequences; baseline 15%+ opens.
Content Production Velocity
Number of articles, social posts, and lead magnets published weekly; track quality vs. quantity balance.
Tools & Stack
Your Team
Your Manager
Marketing Manager
Current Team
Social Media Manager, SEO Content Manager, Marketing Manager; 100-person team total across company
New creative hire to scale content production across language verticals
The Package
Salary
€24K-€28K base
Remote
On-site, Saint-Ouen (93), Paris region. Full-time contract.
Benefits & Perks
Company Intelligence
Cercle des Langues is France's leading B2C and B2B language learning edtech, founded in 2019 by pedagogy enthusiasts. They've trained 25k+ students, produced 100+ hours of video content, and operate a hybrid model: individual courses, e-learning, group classes, and conferences across English, German, Italian, Spanish, and French as a foreign language.
Founded
2019
Team Size
100
Customers
25000+ individual students; B2B corporate clients
Culture
Values: accuracy, performance, teamwork. Dynamic, flexible, ambitious European/global expansion mindset.
Is This Role For You?
- You understand how to write copy that converts: CTAs, value props, benefit-driven messaging that moves prospects toward purchase
- You're comfortable wearing multiple hats: blog articles, social captions, email sequences, lead magnets—you treat them all as conversion tools
- You care deeply about data: you want to know which articles and posts drive leads, and you iterate based on metrics not gut feel
- You're mission-driven by edtech/education and genuinely excited about language learning as a product
- You see copywriting as separate from performance marketing; you need to understand your writing moves conversion metrics
- You want remote work or flexible location; this is on-site Saint-Ouen, Paris
- You're a perfectionist who ships slowly; Cercle is scaling fast and needs high-volume, iterative content production
Interview Process
Phone/Video Screen
Discuss growth marketing experience, portfolio, and understanding of content-to-conversion funnel
Writing Test
Likely copywriting task: adapt a sample blog article, write a social caption series, or create email sequence for their target audience
Marketing Manager Interview
Deep dive on content strategy, SEO alignment, collaboration with social/SEO teams, and metrics-driven approach
Team Meeting
Meet Social Media Manager and SEO Content Manager to assess cultural fit and collaborative chemistry
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.