The Challenge
Celigo is a modern iPaaS platform simplifying enterprise integration and automation. You'll own the marketing engine that drives demand and co-selling through their entire partner ecosystem—building scalable campaigns that work for both sides.
Your Mission
Map key strategic partners and audit current co-marketing motions to identify gaps and quick wins
Launch 2-3 co-marketed campaigns (webinar, digital, event) with top-tier partners to establish rhythm and baseline metrics
Build and socialize partner-specific sales enablement kits (decks, collateral, case studies) across 5+ core partners
Establish measurement framework and reporting cadence for partner-sourced and partner-influenced MQLs
Execute 4-6 high-impact partner events (seminars, lunch-and-learns, executive dinners) with documented ROI and attendance targets
Create scalable Marketing in a Box kits for 3-5 partner segments to enable self-service co-marketing
Drive 30%+ growth in partner-sourced MQL pipeline with proven repeatable campaign playbooks
Deliver quarterly business reviews with key partners showing lead flow, conversion rates, and co-marketing ROI
KPIs You'll Own
Partner-Sourced MQLs
Qualified leads generated directly from co-marketing campaigns and partner channels, tracked monthly with conversion rates.
Partner-Influenced Pipeline
Revenue pipeline influenced by partner touchpoints and co-selling motions, measured as dollar value and win rates.
Co-Marketing ROI
Return on joint campaign spend including events, digital campaigns, and webinars—cost per lead and cost per customer acquisition.
Event Attendance & Conversion
Registration rates, actual attendance, and post-event lead qualification for partner seminars and executive dinners.
Partner Enablement Adoption
Usage of Marketing in a Box kits, co-branded collateral, and sales enablement tools by partner teams.
Tools & Stack
Your Team
Your Manager
VP or Director of Channel/Partner Marketing (not specified)
Current Team
Partner Account Managers, Revenue Marketing team, Sales teams (cross-functional)
New role or backfill not specified
The Package
Salary
$95K-$130K base
Remote
On-site, United States (specific office location not specified)
Benefits & Perks
Company Intelligence
Celigo is a modern Integration and Automation Platform (iPaaS) powered by runtime AI and prebuilt mission-critical integrations. They simplify how companies integrate, automate, and optimize processes at scale. The company is venture-backed and mission-driven around empowering innovation through seamless integration.
Culture
Innovation-focused, partner-centric, emphasis on 'building better together' and enabling ecosystem growth
Is This Role For You?
- You've executed multi-channel partner co-marketing campaigns with measurable pipeline impact in B2B SaaS or enterprise software
- You're comfortable navigating cross-functional complexity—selling internal stakeholders on partner strategies while managing external relationships
- You combine strategic thinking with hands-on execution: you can build annual marketing plans AND run webinar logistics
- You obsess over metrics: you know how to track MQL-to-pipeline-to-revenue and optimize based on data, not intuition
- You thrive building scalable systems—Marketing in a Box kits, playbooks, and enablement tools that partners actually use
- You see partner marketing as a support function; this role requires strategic ownership and direct impact on revenue
- You need fully remote work or flexible location; this is on-site and requires hands-on event execution
- You struggle with ambiguity or ownership; the role spans strategy, execution, and measurement across multiple stakeholders
Interview Process
Recruiter screen
Background on partner marketing experience, channel ecosystem knowledge, and growth metrics you've owned
Hiring manager conversation
Deep dive on multi-channel campaign execution, partner relationship management, and cross-functional leadership examples
Case study or portfolio review
Walk through a successful co-marketing campaign: strategy, execution, measurement, and learnings
Cross-functional panel (optional)
Conversation with Sales and/or Revenue Marketing leaders to assess alignment and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.