The Challenge
CBMM's Niobium brand needs someone to own the full marketing funnel—from inbound campaigns to site optimization. You'll work across a technical B2B sales environment, connecting content, automation, and data to drive qualified leads and revenue growth.
Your Mission
Map current CRM flows in Salesforce/PAE and identify 3-5 high-impact automation gaps or breakdowns
Execute 2-3 A/B tests on critical pages/CTAs and document baseline conversion metrics
Align with Sales/GTM teams on lead scoring rules and nurture sequences; document feedback loops
Audit site architecture and SEO performance; prioritize top 10 quick-win optimizations with Sitecore
Increase qualified lead volume by 20-30% through optimized CRM automation and content alignment
Reduce funnel leakage by 15% via improved segmentation, journey refinement, and messaging testing
Establish weekly performance monitoring dashboard (GA, CRM, Power BI) with actionable insights
Roll out 8-12 validated A/B test learnings into production; document playbook for future optimization
KPIs You'll Own
Lead Volume & Quality (MQLs/SQLs)
Track inbound volume growth and sales-qualified acceptance rate from CRM workflows.
Conversion Rate (funnel stage %)
Monitor page-to-lead, lead-to-MQL, and MQL-to-SQL conversion; identify bottlenecks.
Cost Per Lead (CPL) & CAC
Measure efficiency of campaigns, pages, and nurture sequences; optimize spend allocation.
Engagement & Email Metrics
Track open rates, click rates, and time-in-content to assess journey relevance and CRM automation health.
Site Performance & UX Metrics
Monitor page speed, bounce rate, time-on-page, and scroll depth; correlate with conversion lift.
Tools & Stack
Your Team
Your Manager
Marketing Director or Growth Lead (not specified)
Current Team
Content team, GTM team, Sales team, Technical team, Digital agency partners
New role to scale inbound and growth initiatives
The Package
Salary
R$90K-R$130K base
Remote
On-site, São Paulo
Benefits & Perks
Company Intelligence
CBMM operates the Niobium brand in a technical B2B space with international clients. The company is actively scaling inbound and growth initiatives, requiring strong data-driven marketing operators to drive qualified lead generation and funnel optimization.
Customers
B2B technical/industrial clients with complex, consultative sales cycles
Culture
Collaborative, data-driven, diversity-inclusive
Is This Role For You?
- You've built CRM workflows in Salesforce/Pardot and seen them drive real MQL/SQL volume
- You love A/B testing and turning data insights into measurable funnel wins
- You thrive in cross-functional environments (Sales, Content, Technical teams)
- You're fluent in English and comfortable with consultative, B2B sales cycles
- You want to own the full inbound funnel—not just one channel
- You need remote flexibility or flexible work arrangements (role is on-site São Paulo only)
- You're uncomfortable with Salesforce/Pardot or prefer working in single channels rather than end-to-end funnels
- You lack hands-on CRM and marketing automation experience; this role needs someone who ships, not just strategizes
Interview Process
Initial screening
CV review, English fluency check, and background in B2B marketing/CRM tools
Technical deep dive
Walk through 1-2 past CRM/funnel projects; discuss specific Salesforce flows, test results, and metrics you've optimized
Case study or test
Likely scenario-based question on funnel bottleneck diagnosis or test planning
Team interviews
Conversations with Marketing Lead, Sales/GTM counterpart, and possibly Content or Technical stakeholder
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.