The Challenge
Cargill, a global agricultural powerhouse, needs someone to orchestrate trade marketing execution across Cali's market. You'll own the full pipeline—from demand generation through customer closing—while syncing marketing strategy with sales reality on the ground.
Your Mission
Develop and socialize integrated marketing plan for assigned product lines/brands with cross-functional alignment
Execute first demand generation campaign targeting 15-20 qualified prospects in territory
Conduct comprehensive sales team training on value propositions and marketing collateral
Establish monthly marketing-sales feedback loop with documented insights and action items
Close 3-5 new customer accounts through coordinated marketing-sales efforts, tracking total wallet share growth
Build customer database with updated account info and engagement history for 50+ active accounts
Deliver 2-3 cross-functional customer development projects increasing share of wallet by 15%+
Present quarterly performance review showing pipeline velocity, conversion rates, and marketing ROI by campaign
KPIs You'll Own
Pipeline Conversion Rate
Percentage of qualified prospects moved to closed deals each quarter.
Demand Generation Volume
Number of new prospects engaged and qualified monthly through marketing initiatives.
Sales Enablement Adoption
Training attendance and usage rates for marketing collateral and value propositions by sales team.
Customer Share of Wallet Growth
Year-over-year increase in total product/service penetration per existing customer.
Campaign Performance
ROI, engagement rate, and cost-per-lead for each marketing campaign executed.
Tools & Stack
Your Team
Your Manager
Marketing and Sales Director or VP (not specified)
Current Team
Marketing and sales teams requiring coordination and alignment
New role or backfill not specified
The Package
Salary
$45K-$60K COP equivalent (estimated 2026 Colombian market for mid-level trade marketing coordinator)
Remote
On-site in Cali, Valle del Cauca, Colombia
Benefits & Perks
Company Intelligence
Cargill is a global leader in agricultural commodities, food ingredients, and risk management serving customers across production, processing, and distribution. Based in Minnesota but operating in 70+ countries, they connect farmers to consumers through integrated supply chain solutions.
Customers
B2B agricultural, food processing, and retail customers
Is This Role For You?
- You thrive coordinating between silos and translating sales feedback into marketing action
- You own pipeline metrics and can connect demand generation directly to revenue
- You speak fluent Spanish and understand Colombian/regional B2B markets
- You've managed marketing campaigns with measurable ROI and customer acquisition focus
- You expect remote work—this is 100% on-site in Cali
- You prefer strategic marketing over execution and hands-on coordination
- You lack direct B2B or trade marketing experience in agricultural or industrial sectors
Interview Process
Initial Screening
Phone call covering trade marketing experience, Spanish fluency, and relocation/on-site commitment
Marketing & Sales Coordinator Interview
Discussion of past demand generation campaigns, pipeline management, and cross-functional collaboration examples
Team Panel
Meeting with marketing manager and sales leadership to assess alignment and coordination capability
Offer & Background Check
Standard background verification and offer stage
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.