The Challenge
10X Health System is scaling fast in the premium health optimization space and needs a Digital Marketing Manager who can run sophisticated, multi-platform paid campaigns at scale. You'll own the full funnel from creative testing to conversion optimization, reporting directly into a growth-obsessed team that measures everything.
Your Mission
Audit existing Meta and Google Ads campaigns; identify 2-3 quick-win optimizations to reduce CPA by 15-20%
Build and document testing framework for creative iteration, messaging, and audience segmentation across channels
Create weekly performance dashboard tracking ROAS, CPA, CTR, CVR, and LTV by campaign and funnel stage
Launch 3 full-funnel tests (landing page variants, ad messaging, audience targeting) with clear success criteria
Scale proven high-ROAS campaigns by 2-3x while maintaining or improving unit economics
Develop and optimize 2+ high-converting funnel sequences using ClickFunnels or equivalent platform
Build predictive growth forecast tied to marketing KPIs; become the source of truth for revenue projections
Lead cross-functional collaboration with lifecycle, design, and product to improve post-conversion retention and AOV
KPIs You'll Own
ROAS
Return on ad spend across all paid channels; target 3:1 or better on proven campaigns
CPA
Cost per acquisition; continuous optimization to hit target threshold and improve profitability
Funnel Conversion Rate
Percentage of visitors converting at each stage; measure and iterate to improve overall CVR
LTV:CAC Ratio
Customer lifetime value vs. acquisition cost; ensure sustainable unit economics
Ad Creative Performance
CTR and relevance score by creative variant; identify winners and losers for rapid scaling
Tools & Stack
Your Team
Your Manager
Head of Growth or VP Marketing (not specified)
Current Team
Likely 2-4 person growth team with lifecycle, design, and product partners
New hire to scale existing campaigns
The Package
Salary
$95K-$140K base
Remote
On-site in Scottsdale, AZ (full-time)
Benefits & Perks
Company Intelligence
10X Health System pioneers health optimization through cutting-edge diagnostics, personalized protocols, and world-class practitioner support. Founded on the principle that optimal health enables peak performance, they serve individuals and high-achievers seeking measurable health outcomes.
Customers
Premium health-conscious individuals and high-performers
Culture
Performance-driven, data-obsessed, innovation-focused
Is This Role For You?
- You've managed 6-8 figure paid media budgets across Meta and Google with proven ROAS improvements
- You live and breathe direct response metrics (ROAS, CPA, LTV, CVR) and can translate data into action
- You thrive in fast-paced environments where testing, iteration, and rapid scaling are the norm
- You're a collaborative leader who partners with design, product, and lifecycle teams to optimize the full funnel
- You're deeply familiar with funnel-building tools like ClickFunnels and can own creative + strategy end-to-end
- You're brand-marketing focused; this is performance and direct response only
- You need remote flexibility; this is full-time on-site in Scottsdale
- You lack hands-on paid media experience or don't obsess over metrics and testing
- You prefer working solo; this role requires tight cross-functional collaboration
Interview Process
Initial Screen
Recruiter conversation to validate direct response experience and campaign scale
Technical Deep Dive
Walk through your most successful campaign: strategy, testing framework, results, and learnings
Case Study
Present hypothetical funnel optimization challenge; show your analytical approach and recommendations
Leadership Conversation
Meet with Growth Lead or VP Marketing to discuss strategy, cross-functional collaboration, and vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.