The Challenge
Santiago Chamber of Commerce needs a marketing leader to transform member acquisition and retention into a sustainable revenue engine. You'll own the full growth strategy—from designing membership tiers to scaling events into major monetization platforms—while building a data-driven community experience that keeps members engaged and paying.
Your Mission
Map current member base: segment by company size/industry, calculate existing CAC/LTV, identify churn risks and quick-win retention plays
Launch Q1 member value audit: identify top 3 unmet needs, design 2-3 new benefit packages or service offerings with pricing
Own next major event end-to-end: design sponsorship packages, ticket tiers, partner deals, and post-event engagement metrics
Build growth dashboard: track CAC, LTV, member NPS, event ROI, and churn by segment—establish baseline metrics for Q2-Q4
Implement segmented growth playbook: different acquisition/retention strategies for SMEs vs. large corporates vs. sector-specific verticals, hitting 15% net new member growth
Scale event revenue: design 4-6 tier event calendar mixing summits, workshops, networking; target 40% revenue lift vs. prior year through sponsorships + ticket sales
Launch membership upsell engine: cross-sell, bundle, and upgrade campaigns driving 25%+ uplift in average member spend (LTV increase)
Build strategic partnership portfolio: close 8-10 high-value B2B partnerships (banks, tech, logistics, etc.) that add member benefits and create new revenue streams
KPIs You'll Own
Member CAC (Customer Acquisition Cost)
Track cost to acquire a new member across channels; optimize down 10-15% by end of year.
Member LTV (Lifetime Value)
Average revenue per member over their tenure; target 3-4x CAC ratio within 6 months.
Churn Rate
Monthly member attrition rate by segment; keep under 5% for active members, identify high-risk cohorts.
Event ROI
Revenue generated (sponsorships + tickets + partner revenue) divided by event costs; target 3:1 minimum.
Member NPS
Net Promoter Score measuring satisfaction and likelihood to recommend membership; target 50+.
Engagement Rate
% of members using benefits, attending events, or interacting with community monthly.
Tools & Stack
Your Team
Your Manager
Director of Institutional Strategy or Executive Director (not specified)
Current Team
Marketing and commercial teams; events team; member experience team (size unclear)
Backfill or new strategic hire to lead integrated growth function
The Package
Salary
$65K-$85K CLP base
Remote
On-site only in Santiago, Metropolitan Region
Benefits & Perks
Company Intelligence
The Santiago Chamber of Commerce is a leading business association in Chile's capital region, representing diverse member companies across sectors. They generate revenue through membership fees, events, partnerships, and member services. You'll be driving the institution's digital and growth transformation.
Customers
Member businesses (SMEs to large corporates) across Santiago Metropolitan Region
Is This Role For You?
- You've grown a B2B membership or community business and can articulate member value, pricing psychology, and LTV optimization
- You're equally comfortable designing events as a revenue channel and building a data dashboard—execution across product, marketing, and ops
- You thrive in mission-driven orgs where growth directly funds community value; you see the business model connection
- You speak Spanish fluently and understand the Chilean business ecosystem and association dynamics
- You expect fully remote work or flexibility—this is on-site only in Santiago
- You need a large team or massive marketing budget handed to you; you'll be building from scratch
- You're uncomfortable with ambiguity on metrics or legacy systems; you'll need to install modern measurement from day one
Interview Process
Initial screening
HR/hiring manager conversation on growth background, membership/community experience, and Spanish proficiency
Growth strategy case study
Present 2-3 ideas for member acquisition, event monetization, or LTV growth specific to a chamber of commerce model
Leadership interview with Director/Executive
Deep dive on vision, priorities, team-building, and how you'd integrate marketing with commercial/member services
Final round with board or senior stakeholders
Conversation on long-term positioning, member value, and institutional growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du mĂŞme type
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.