The Challenge
Cabify is reimagining urban mobility across Latin America with sustainable transportation alternatives. You'll lead brand strategy and integrated campaigns to drive adoption in Lima while scaling a high-impact mission that's already changing how cities move.
Your Mission
Audit current brand positioning and media mix effectiveness; identify quick wins in paid/owned/earned channels
Define and socialize integrated brand strategy with cross-functional stakeholders (Product, Growth, Ops, PR)
Launch 2-3 hero campaigns (awareness + conversion focus) across digital and offline touchpoints with baseline KPIs
Establish reporting cadence and performance dashboards to track campaign ROI, brand lift, and customer journey metrics
Deliver 40%+ improvement in campaign ROI through media mix optimization and creative testing
Scale creative production while maintaining brand consistency across 5+ concurrent campaigns
Build and mentor marketing/creative team (size TBD); establish performance culture with clear growth paths
Integrate consumer insights and market data into quarterly strategy updates; launch 2+ innovation initiatives in creative formats or channels
KPIs You'll Own
Campaign ROI
Track return on paid media investment across all channels (search, display, social, offline).
Brand Awareness & Consideration
Measure aided/unaided awareness and consideration lift through periodic brand tracking studies.
Customer Acquisition Cost (CAC)
Monitor blended CAC across campaigns and optimize channel mix for efficiency.
Campaign Conversion Rate
Track conversion performance by campaign, channel, and creative variant to identify high-performing messaging.
Media Spend Efficiency
Manage budget allocation across channels; measure cost per impression, click, and engagement.
Brand Consistency Score
Internal audit of brand book compliance across all marketing materials and touchpoints.
Tools & Stack
Your Team
Your Manager
Likely VP Marketing or Regional Head (not specified)
Current Team
Team size unknown; likely creative, paid media, and brand specialists reporting in
New backfill or growth—will lead and develop marketing/creative team
The Package
Salary
$65K-$90K base
Remote
On-site in Lima, Peru. Full-time.
Benefits & Perks
Company Intelligence
Cabify is a Latin American mobility platform rethinking urban transportation through sustainable, efficient alternatives to private cars. The company operates across multiple cities in the region, combining ride-sharing, B2B fleet solutions, and logistics to reduce congestion and environmental impact.
Customers
Urban commuters, B2B fleet operators, logistics partners across LATAM
Culture
Mission-driven, collaborative, data-focused; values impact and results in a fast-moving startup environment
Is This Role For You?
- You've led integrated brand and marketing strategies for 5+ years in high-growth or competitive markets
- You're fluent in both digital channels (paid social, search, YouTube) and traditional media; understand the full customer journey
- You thrive in dynamic, cross-functional environments and can mobilize teams toward ambitious goals
- You're data-driven: you translate metrics into decisions and obsess over ROI, but you also know when to back bold creative bets
- You care about the mission—sustainable mobility and urban impact excite you, not just the paycheck
- You're looking for a specialist role; this is a strategic leadership position requiring breadth across brand, creative, and media
- You need total remote flexibility; this role is on-site in Lima
- You're uncomfortable with ambiguity or tight timelines; Cabify moves fast and prioritization changes frequently
Interview Process
Initial Screening
Phone/video call with Talent team to assess experience, motivation, and cultural fit
Marketing Strategy Case
Present a brief audit or campaign strategy for a mobility/transport brand; focus on approach, data use, and cross-channel thinking
Stakeholder Interviews
Meet with VP Marketing (or equivalent) and cross-functional leads (Product, Growth) to assess collaboration style and strategic alignment
Leadership & Team Building Discussion
Conversation about hiring, team development, and how you build high-performing marketing organizations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.