The Challenge
C&A is Brazil's fashion retail giant with 14K+ employees, and they're scaling their CRM engine across email, SMS, push, WhatsApp, and RCS. You'll own the full customer journey—from acquisition to retention—using data and experimentation to drive measurable growth in a massive consumer base.
Your Mission
Map current CRM journey state across all channels and identify 3-5 quick-win optimization opportunities with lift potential
Design and launch first batch of A/B tests (email subject lines, send times, segmentation rules) to establish testing cadence and baseline learnings
Partner with creative and agencies to establish clear CRM briefing templates and campaign execution workflows
Build dashboard to track core CRM metrics (open rate, CTR, conversion, ROI) and establish weekly reporting rhythm
Scale winning tests into full-funnel automations across acquisition, qualification, conversion, and retention stages
Achieve 15-20% lift in primary CRM KPI (CTR or conversion rate) through journey optimization and personalization
Conduct omnichannel campaign analysis and recommend channel prioritization based on LTV, churn, and ROI data
Document CRM playbook and share 2+ strategic recommendations to leadership on growth levers based on behavioral and business data
KPIs You'll Own
Email Open Rate & CTR
Track segment-level performance to optimize send times, subject lines, and creative relevance.
Conversion Rate by Journey Stage
Measure funnel efficiency from awareness through post-purchase to identify bottleneck stages.
Customer LTV & Churn Rate
Monitor lifetime value trends and churn signals to validate retention campaign effectiveness.
Campaign ROI & Lift
Quantify incremental revenue and efficiency gains from A/B tests and automated journeys.
Engagement Score by Channel
Track SMS, push, RCS, and WhatsApp performance to optimize channel mix and frequency.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Works cross-functionally with creative team, agencies, and analytics
New role or backfill not specified
The Package
Salary
€45K-€65K base
Variable
Annual bonus
Remote
On-site only | Barueri, São Paulo (Alphaville)
Benefits & Perks
Company Intelligence
C&A is a multinational fashion retailer with 14K+ employees across Brazil operations. They position themselves as an innovative, people-first workplace that views fashion as a platform for expression and positive impact.
Team Size
14000
Customers
Mass-market fashion consumers across Brazil
Culture
Values diversity, inclusion, and employee development. Emphasizes flexibility and respect for individual expression.
Is This Role For You?
- You've spent 4-5 years in CRM, growth, or marketing automation and ship campaigns at scale
- You think in terms of funnels, A/B tests, and lift—not vanity metrics
- You're comfortable translating complex data into business recommendations for stakeholders
- You want to own full-funnel customer journeys across email, SMS, push, WhatsApp, and RCS
- You need remote flexibility—this is on-site only in Barueri
- You're unfamiliar with marketing automation platforms or lack hands-on CRM campaign experience
- You prefer execution over strategy or aren't comfortable with experimentation-driven mindset
Interview Process
Application & CV screening
Verify 4-5 YOE in CRM/growth and platform experience
Phone screen
Discuss campaign examples, testing methodology, and key metrics you've optimized
Case study or portfolio review
Walk through a real CRM journey you've built and results achieved
Team interview
Meet cross-functional partners (creative, analytics, leadership) to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.