The Challenge
BRQ Digital Solutions is a 33-year-old digital transformation powerhouse with 2,500 employees looking to scale ABM strategies in financial services. You'll own multi-channel account-based marketing for enterprise FSI clients (banks, fintechs, insurers), partnering directly with sales to accelerate complex deals.
Your Mission
Define and launch 3-5 ABM campaigns targeting priority enterprise accounts in FSI sector
Establish baseline KPIs and reporting dashboard for pipeline contribution and account engagement
Map out go-to-market playbook with Sales team, identifying key personas and touchpoints per account tier
Execute 1-2 strategic events or webinars generating qualified pipeline with measurable attendance and conversion
Scale ABM playbook to 15-20 target accounts with personalized journeys across email, events, and content
Achieve 25%+ pipeline lift from ABM initiatives compared to baseline; document ROI by account cohort
Implement RevOps integration between Marketing and Sales (CRM workflows, lead scoring, account scoring)
Identify and test 2-3 new growth channels (partner co-marketing, thought leadership, demand gen tactics) with clear win/loss analysis
KPIs You'll Own
Pipeline Attributed to ABM
Total qualified pipeline value generated by ABM campaigns, tracked by account and rep to show sales lift.
Account Engagement Score
Multi-touch engagement tracking (email opens, event attendance, content consumption, CRM interactions) per target account.
Sales Cycle Compression
Average days from first ABM touchpoint to closed-won opportunity, measuring velocity impact vs. non-ABM accounts.
Event ROI
Cost-per-qualified-lead and conversion rate to pipeline for strategic events and webinars.
Account Penetration
Number of buying committee members engaged per target account, indicating depth of stakeholder coverage.
Tools & Stack
Your Team
Your Manager
Director of B2B Marketing or VP Revenue Marketing (assumed, not specified)
Current Team
Account Executives, Sales Ops team, Marketing team (size not disclosed)
New role to scale ABM function
The Package
Salary
R$120K-R$160K base
Remote
Hybrid: Faria Lima office (São Paulo), 3 days on-site expected
Benefits & Perks
Company Intelligence
BRQ Digital Solutions is a 33-year-old digital transformation leader with 2,500 employees, serving large brands across Brazil and internationally. They offer end-to-end digital services and are recognized as a top workplace by GPTW and Glassdoor. The company is actively growing in technology and consulting verticals, with exposure to enterprise clients in financial services.
Founded
1991
Team Size
2500
Customers
Enterprise brands across financial services, tech, and other verticals in Brazil and abroad
Culture
Mission-driven ('BRQ Way'): Empower employees ('feras') to drive transformation with technology. Focus on diversity, inclusion, and entrepreneurial ownership of career growth.
Is This Role For You?
- You've run ABM campaigns or account-based strategies at enterprise SaaS/tech companies and can prove pipeline impact
- You thrive in complex, multi-stakeholder sales environments (enterprise deals, long cycles, multiple decision-makers)
- You're data-obsessed: you set KPIs, track them relentlessly, and iterate based on results—not gut feel
- You want hands-on autonomy to define and scale growth strategies, not execute playbooks someone else wrote
- You have 3-5 years in B2B marketing, Revenue Ops, or Sales Operations and can speak both marketing and sales fluently
- You're looking for a pure brand or demand gen role—this is accounts-first and revenue-focused
- You prefer working independently; ABM requires constant alignment with Sales, CRM management, and cross-functional collaboration
- You have no exposure to CRM systems (Salesforce, HubSpot) or can't get comfortable learning them quickly
- You're risk-averse or uncomfortable testing new approaches; this role requires iteration, failure, and scaling winners
Interview Process
Initial Screening (30 min)
Recruiter call on ABM experience, enterprise sales exposure, and interest in FSI sector
Case Study or Portfolio Review (45 min)
Hiring manager digs into a past ABM campaign or pipeline growth project—metrics, strategy, and results
Sales Alignment Conversation (45 min)
Meet with Account Executive or Sales Leader to assess collaboration fit and understanding of complex deal dynamics
Leadership Interview (45 min)
Director or VP-level conversation on strategic vision, RevOps thinking, and growth mindset alignment with BRQ culture
Offer & Onboarding
Offer discussion, background check, onboarding plan tied to first 3-month objectives
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.