The Challenge
Blueden is an AI-powered ecommerce platform solving real problems Shopify can't—sell-by-weight, bundles, flexible pricing. Product is live with early traction (1K weekly visitors). You'll own the entire growth and positioning strategy to convert interest into paying users.
Your Mission
Define and validate the core target niche—identify which seller segment has the sharpest pain point and highest conversion potential
Build repeatable outreach playbook: test messaging across 3-5 channels (direct outreach, communities, content) and measure response rates
Refine positioning and value prop based on real customer conversations—conduct 20+ interviews to stress-test core assumptions
Establish baseline GTM metrics: CAC, activation rate, feature adoption—set benchmarks for month 4+
Scale validated channel to 50+ qualified leads/month with <$500 CAC; achieve 15%+ conversion to paid trial
Land 10-15 anchor customers in core niche; document case studies and product feedback loops
Build content/thought leadership presence in target market—5-10 pieces demonstrating platform differentiation
Refine pricing and packaging based on customer data; establish 3-month NRR target of 110%+
KPIs You'll Own
Weekly Visitor-to-Lead Conversion
Track % of inbound visitors who engage (email, trial signup, demo request) to measure messaging effectiveness.
Customer Acquisition Cost (CAC)
Total growth spend divided by new paying customers—aim to keep under $500 per customer in year one.
Niche Penetration
% of target segment awareness and trial adoption—leading indicator of product-market fit.
Feature Adoption & Stickiness
% of users activating core differentiators (bundles, flexible pricing, sell-by-weight) within first week.
Net Revenue Retention (NRR)
Existing customer revenue growth month-over-month—target 110%+ to prove unit economics.
Tools & Stack
Your Team
Your Manager
You report to the founding/technical co-founder(s)
Current Team
Founding team + product-built; no dedicated growth role yet
This is a new co-founder/growth lead role
The Package
Salary
$120K-$180K base
Equity
Co-founder equity package (TBD—expected 5-15% range pending negotiation)
Remote
On-site preferred but remote-friendly; location flexibility negotiable
Benefits & Perks
Company Intelligence
Blueden is an AI-powered ecommerce platform purpose-built for sellers managing complex real-world logistics: sell-by-weight, bundles, dynamic pricing. Product is live and gaining organic traction. Founded by experienced builders, now seeking a growth co-founder to lead market fit validation and scaling.
Culture
Early-stage, scrappy, product-first. High ownership and direct customer interaction expected.
Is This Role For You?
- You've led GTM or growth at an early SaaS company (seed/Series A) and know how to position a novel product
- You're comfortable with ambiguity—you'll define the go-to-market playbook, not follow one
- You thrive on customer conversations and can translate feedback into positioning and messaging
- You own outcomes: CAC, activation, retention—not just vanity traffic
- You need a defined, stable role—this is co-founder territory with equity risk and full autonomy (chaos included)
- You've only done paid demand gen—this role is 70% positioning, customer discovery, and niche identification
- You need a large team—you'll start solo or with light support; hiring happens after proof points
Interview Process
Initial conversation
30-min call: walk through your past growth wins, how you'd approach positioning a novel product, and what co-founder expectations look like
Customer discovery exercise
You conduct 3-5 customer interviews (real Blueden prospects or similar sellers) and present findings back
GTM spec workout
Build a simple 90-day GTM plan: niche hypothesis, 3 channels, messaging angles, and success metrics
Founder fit discussion
Deeper conversation with co-founder(s) on vision, risk tolerance, equity split, and working style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.