The Challenge
International streaming platform (books, press, edu content) is launching a new B2C engine to complement its proven B2B/B2B2C models across 15+ countries. You'll own the entire growth motion-from acquisition strategy to lifecycle optimization-reporting directly to the CEO in a high-velocity, data-driven environment.
Your Mission
Map customer segments and design acquisition strategy across paid search, social, and mobile channels with clear CAC targets
Build tracking infrastructure and define baseline KPIs (CAC blended + by channel, ROAS, LTV, churn, payback period)
Launch first cohort of paid acquisition experiments and identify 2-3 high-potential channels for scaling
Establish lifecycle segmentation model and audit current funnel (activation → paid conversion → retention)
Scale top-performing acquisition channels to 2-3x spend while maintaining profitability targets (LTV/CAC ratio)
Implement attribution modeling and optimize funnel conversion rates by 15-20% through product-growth collaboration
Build partnerships (content providers, platforms, affiliate networks) generating qualified traffic at lower CAC
Deliver comprehensive quarterly growth roadmap with validated hypotheses, cohort retention curves, and reactivation strategy
KPIs You'll Own
CAC (blended + by channel)
Total and segmented customer acquisition cost-your north star for investment allocation.
LTV / CAC Ratio
Lifetime value vs. acquisition cost; target 3:1+ to signal sustainable unit economics.
ROAS
Return on ad spend; tracks efficiency of paid channels (search, social, mobile).
Payback Period
Months to recover acquisition cost; critical for cash flow planning.
Churn & Cohort Retention
Measure by acquisition source and user segment to identify quality gaps.
Tools & Stack
Your Team
Your Manager
Chief Executive Officer (CEO/Directrice Générale)
Current Team
Unknown-likely small growth team (data analyst, paid specialist, lifecycle marketer) reporting to you
New role; Head of Growth is being created to lead B2C expansion
The Package
Salary
€90K-€130K base
Variable
Likely performance-based bonus tied to LTV/CAC, retention, or revenue targets
Equity
Unknown; check during final rounds
Remote
On-site, Paris (CDI full-time contract)
Benefits & Perks
Company Intelligence
French subscription streaming platform distributing books, press, and educational content to 15+ countries via proven B2B and B2B2C models. Now accelerating a complementary B2C direct-to-consumer business to drive next-phase growth.
Customers
Publishers, libraries, educational institutions, and increasingly direct consumers
Culture
Entrepreneurial, data-obsessed, rapid decision-making, high individual impact
Is This Role For You?
- You've scaled B2C acquisition in subscription/SaaS (streaming, music, education, digital products preferred)
- You think in LTV/CAC ratios and can architect multi-channel paid strategies with accountability for profitability
- You're fluent in SQL, analytics tools (GA4, Mixpanel, Amplitude), and tracking/attribution frameworks
- You thrive in lean, fast-moving environments where you wear multiple hats and own results end-to-end
- You've only done brand marketing or demand gen; this requires core growth mechanics (funnel, cohorts, lifecycle)
- You need remote work or flexibility; this is fully on-site in Paris
- You're averse to heavy data work or uncomfortable running your own SQL queries and building tracking specs
- You need a massive team; you'll be building the growth org from scratch with limited resources initially
Interview Process
Initial screening (Growth.Talent)
Phone call on experience and growth framework alignment
Case study / growth challenge
Likely a subscription acquisition or lifecycle optimization scenario; come with CAC/LTV math
1st round (Hiring Manager / VP Ops or CFO)
Deep dive on past campaigns, metrics, attribution modeling, and profitability discipline
2nd round (CEO)
Strategy session; how you'd approach B2C launch, prioritization, and 12-month roadmap
Reference checks + offer
Verification of growth results and team leadership
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.