The Challenge
Bloom Equity Partners backs B2B SaaS and tech-enabled services businesses scaling fast through organic growth and M&A. You'll own the full digital marketing engine—from lead gen to ecommerce—driving revenue acceleration across a portfolio of companies in hypergrowth mode.
Your Mission
Map current digital channel performance, identify top 3 revenue drivers, and establish baseline CAC/ROAS metrics across all active channels
Audit and optimize website/landing page conversion funnels; implement CRO testing roadmap with target 15-25% lift
Establish attribution framework and analytics infrastructure to connect marketing activity to pipeline and bookings
Align with Sales and Product on ICP definition and messaging, then execute 2-3 high-impact campaign tests (paid search, paid social, or SEO)
Deliver 30%+ improvement in marketing-sourced pipeline volume and CAC reduction through channel optimization and reallocation
Build scalable martech stack (landing pages, email, CRM, analytics) that can handle organic growth and post-acquisition integration
Launch and scale ecommerce revenue stream (if applicable) with documented testing roadmap and AOV/conversion targets
Lead integration of 1+ acquired business into unified digital marketing operations; demonstrate cost synergies and revenue lift
KPIs You'll Own
Marketing-Sourced Pipeline
Total revenue-qualified leads and pipeline generated from digital channels, tracked to closed-won deals.
CAC & ROAS
Customer acquisition cost per channel and return on ad spend; target efficiency benchmarks by channel.
Website Conversion Rate
Visitor-to-lead conversion rate across all landing pages and user journeys; baseline and improvement targets.
Ecommerce AOV & Conversion
Average order value and transaction conversion rate; improvement YoY through testing and optimization.
Attribution Accuracy
Percentage of pipeline and revenue with clear channel attribution; foundational for budget allocation decisions.
Tools & Stack
Your Team
Your Manager
Likely CFO, COO, or VP of Growth (PE-backed portfolio structure)
Current Team
Unknown; likely working with agency partners for execution; Sales and Product team alignment required
New full-time role; likely backfill or scaling due to portfolio growth
The Package
Salary
$110K-$145K base
Variable
Performance bonus tied to revenue targets and ROI metrics (10-20% est.)
Equity
Likely options or carried interest depending on PE structure and role scope
Remote
Full-time on-site in Texas; no remote flexibility mentioned
Benefits & Perks
Company Intelligence
Bloom Equity Partners is a PE firm investing in B2B SaaS and tech-enabled services businesses. They partner with management teams to drive operational excellence and accelerate growth through digital marketing, technology, and data-driven strategy. This is a portfolio company role with exposure to multiple brands scaling simultaneously.
Funding
Private Equity-backed
Customers
B2B SaaS and tech-enabled services portfolio companies
Culture
Fast-paced, data-driven, builder mentality; PE-backed hustle with operational rigor
Is This Role For You?
- You've scaled digital marketing campaigns from 0→1 or 1→many and obsess over CAC, ROAS, and attribution
- You can shift between strategic thinking (martech architecture, go-to-market planning) and tactical execution (CRO, paid media optimization)
- You thrive in ambiguity and fast-paced PE/VC environments where you're expected to own the full funnel and adapt quickly
- You're comfortable with agency partnerships but know when and how to build in-house marketing capabilities
- You get energized by multi-brand scaling challenges, M&A integration, and building repeatable marketing systems across companies
- You prefer deep specialization in one channel (e.g., paid search only) over full-funnel P&L ownership
- You need full remote flexibility or reluctant to relocate to Texas
- You're uncomfortable with rapid change, portfolio company rotations, and frequent strategy pivots based on board/investor priorities
Interview Process
Recruiter Screen
30-min call on background, motivations, and PE/growth environment fit
Marketing Case Study
Async or live exercise: audit a website/campaign and present optimization roadmap with CAC/ROAS targets
Manager Interview
60-min deep dive on past digital marketing programs, tools/martech decisions, and attribution/analytics approach
Cross-Functional Panel
Meet with Sales/Product/Finance leads; discuss go-to-market alignment, integration readiness, and portfolio scaling strategy
Partner or CFO Final Round
30-45 min conversation on strategic vision, PE environment fit, and long-term growth expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.