The Challenge
Scale profitable player acquisition across regulated iGaming markets globally. Lead a world-class paid media function managing multi-million dollar budgets across Search, Social, Programmatic, and Affiliate channels while navigating complex compliance landscapes.
Your Mission
Audit current paid media performance across all channels (Google, Meta, TikTok, DSPs) and identify quick wins to improve ROAS by 15-20%
Build and staff your core paid media team—identify skill gaps and hire 2-3 key specialists
Establish attribution modeling framework with Data & BI teams to replace siloed reporting
Map regulatory requirements for top 5 target markets and audit creative/targeting compliance
Launch market entry campaigns in 2 new regulated geographies with profitable unit economics by month 6
Develop LTV-driven bidding strategy with CRM teams, increasing acquisition efficiency by 25%+
Build creative testing framework that runs 10+ concurrent tests monthly across channels
Establish quarterly business reviews with agency/platform partners and renegotiate terms based on performance
KPIs You'll Own
Return on Ad Spend (ROAS)
Track blended ROAS across all paid channels against target thresholds by market.
Cost Per Acquisition (CPA)
Monitor CPA trends by channel and geography against LTV-based targets.
Player Lifetime Value (LTV)
Measure cohort LTV impact from acquisition channels and optimize bidding accordingly.
Budget Efficiency
Track spend allocation and optimization velocity—how quickly you scale winners and pause losers.
Team Productivity
Number of campaigns launched, tests run, and optimization cycles completed per month.
Tools & Stack
Your Team
Your Manager
Unknown (likely CMO or COO in iGaming operator)
Current Team
Unknown—you'll be building from current state
New role (head of function) with mandate to scale team
The Package
Salary
$180K-$250K base
Variable
Likely 15-30% bonus tied to ROAS/CPA/LTV targets
Remote
On-site in New York, full-time
Benefits & Perks
Company Intelligence
BettingJobs is recruiting for a global iGaming operator. This is a fast-moving, regulated gaming environment with complex compliance requirements across multiple jurisdictions and significant paid media investment.
Is This Role For You?
- You've managed $5M+ paid media budgets with proven ROAS improvement track record
- You have 3+ years leading paid media teams (hands-on + people leadership)
- You've worked in regulated verticals (iGaming, fintech, gambling) and understand compliance constraints
- You think in LTV, attribution, and unit economics—not just vanity metrics
- You need remote flexibility—this is on-site in New York
- You're uncomfortable navigating gambling advertising regulations and compliance requirements
- You've never managed large teams or scaled organizations before
Interview Process
Initial Screening
BettingJobs recruiter confirms background in iGaming and budget scale
Hiring Manager Deep Dive
Discuss current paid media strategy, team challenges, and your approach to multi-market scaling
Case Study Presentation
Present a paid media optimization case from your background—focus on ROAS improvement and team decisions
Leadership & Stakeholder Panel
Meet with CMO/COO and potentially CRM/Data leads to discuss cross-functional collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.