Director of Marketing and Communications

Job Summary We are seeking a dynamic and strategic Director of Marketing and Communications to lead our brand storytelling, digital outreach, and integrated marketing initiatives. This pivotal role involves shaping and executing comprehensive marketing strategies that elevate our organization’s visibility, foster engagement across multiple channels, and drive growth. As a key leader, you will oversee a talented team, manage cross-functional projects, and ensure our messaging resonates with diverse audiences. Your expertise in digital marketing, content creation, advertising, and analytics will be instrumental in positioning us as a leader in our industry.

Responsibilities

• Develop and implement innovative marketing and communication strategies aligned with organizational goals to enhance brand awareness and reputation.
• Lead multi-channel marketing campaigns utilizing SEO, social media marketing, email marketing, and performance marketing techniques to maximize reach and engagement.
• Oversee, schedule and complete content marketing including creating videos, blog posts, social media posts for company and agents, press releases, and multimedia content to tell compelling stories that connect with target audiences.
• Manage digital advertising initiatives across platforms such as Facebook Advertising, Google AdWords, and programmatic channels to generate leads and increase conversions.
• Utilize analytics tools like Google Analytics to monitor campaign performance, conduct research on market trends, and optimize strategies based on data insights.
• Oversee website management using WordPress and basic HTML editing to ensure content accuracy, SEO best practices, and user experience excellence.
• Collaborate with product management teams to develop integrated campaigns supporting new product launches or service offerings.
• Manage budgets for all marketing activities ensuring cost-effective resource allocation while tracking ROI for ongoing initiatives.

Requirements

• Proven experience in digital marketing, multichannel marketing, B2B marketing, and performance marketing with a strong understanding of E-commerce platforms.
• Proficiency in SEO techniques, social media marketing strategies, content creation, and familiarity with Adobe Creative Suite tools as well as Canva, and social media suites.
• Hands-on experience with marketing automation platforms and analytics tools such as Google Analytics to measure campaign effectiveness.
• Strong knowledge of advertising sales processes including print advertising and digital ad placements.
• Technical skills in WordPress website management along with basic HTML coding abilities for content updates.
• Excellent research skills combined with strategic thinking to identify market opportunities and develop targeted messaging.
• Ability to lead cross-functional teams effectively while managing multiple projects within budget constraints.
• Drone operation a plus!
• Must have excellent video editing skills.
• Exceptional communication skills with a focus on clear storytelling that aligns with organizational branding goals. Join us as we craft powerful narratives that inspire action! Bring your innovative ideas into play as you shape impactful campaigns that resonate across all touchpoints-digital or print-and propel our organization forward!

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Paid time off

Work Location: In person