The Challenge
Baz is Mexico's first homegrown superapp disrupting financial inclusion and small business lending. You'll own growth strategy for their loan products—designing experiments, analyzing user behavior, and scaling acquisition through data-driven marketing that moves the needle on revenue.
Your Mission
Map the full loan product funnel; identify top 3 conversion bottlenecks with cohort analysis
Design and launch 2-3 A/B tests on acquisition channels (paid social, organic, email) with clear success metrics
Build weekly performance dashboard tracking CAC, conversion rate, and loan activation by channel
Partner with product/analytics to define growth OKRs for quarter and align cross-functional stakeholders
Increase loan product activation by 25%+ through optimized funnel and personalized messaging experiments
Reduce CAC by 15% via channel mix optimization and audience segmentation based on behavioral cohorts
Launch 1 new acquisition channel (growth hacking, referral program, or partnership) generating measurable volume
Present quarterly growth review with actionable insights; recommend 3+ strategic initiatives for next cycle
KPIs You'll Own
Cost Per Acquisition (CAC)
Track cost to acquire a new loan applicant across all marketing channels.
Conversion Rate by Funnel Stage
Monitor % moving through awareness → consideration → activation → funded loan at each step.
Loan Activation Rate
% of users who complete full loan application and receive funding; primary growth metric.
Return on Ad Spend (ROAS)
Revenue from funded loans divided by marketing spend; measure profitability by channel.
User Retention & Repeat Borrowing
% of funded borrowers returning for a second loan within 6 months; measure product-market fit.
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Growth or CMO
Current Team
Multidisciplinary: product, analytics, design, marketing team (size unknown)
New role or backfill unknown; core growth function
The Package
Salary
$65K-$95K MXN annual
Remote
On-site only, Mexico City (Tlalpan)
Benefits & Perks
Company Intelligence
Baz is Mexico's first homegrown superapp built for financial inclusion and small business growth. Combining lending, payments, and merchant tools, it's disrupting how Mexicans access credit and manage money. Mission: democratize finance and drive digital transformation across the country.
Culture
Disruption-minded, data-driven, mission-focused on financial inclusion and Mexican entrepreneurship. Fast-moving environment with emphasis on experimentation and ownership.
Is This Role For You?
- You've shipped growth experiments in fintech, e-commerce, or lending—you speak A/B testing, funnel analysis, and cohort segmentation
- You're obsessive about data: SQL queries, behavioral analytics, and turning insights into action feel natural to you
- You thrive in scrappy, startup-like environments where you wear multiple hats and move fast with imperfect data
- You understand Mexican market dynamics and have empathy for underbanked users or SMB pain points
- You want to own end-to-end growth strategy—not just run campaigns—and measure impact on business metrics
- You need remote flexibility or can't commit to daily on-site presence in Mexico City
- You're accustomed to large budgets and big teams; this role demands resourcefulness and iteration speed
- You treat marketing as a separate function from product and data; we need systems thinkers who own the funnel
- You're uncomfortable with ambiguity or prefer rigid processes over rapid experimentation
Interview Process
Phone/video screen
Hiring manager or recruiter vets growth experience, data fluency, and mission alignment
Case study or growth strategy exercise
You may present a past growth project or analyze a sample fintech/lending funnel in real-time
Cross-functional interviews
Meet with product, analytics, and/or marketing leaders to discuss collaboration and strategy
Final discussion
Leadership conversation on role expectations, growth vision, and culture fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.