The Challenge
Bausch Health owns category-defining aesthetic medical brands (Thermage, Fraxel, Clear + Brilliant, VASER). You'll orchestrate integrated digital campaigns across paid, owned, and earned channels to drive demand and brand equity for a $2B+ company reshaping aesthetic medicine.
Your Mission
Audit current paid media performance across META, Google, programmatic, and CTV—identify quick wins and channel gaps
Establish monthly reporting cadence and campaign dashboards with clear KPIs for awareness, lead gen, and conversion
Launch Q1 campaign roadmap aligned to brand priorities, product launches, and event activations (ASDS, AAD)
Onboard and align media agency partners (BMF, Periphery, Meta Studios) on strategy, processes, and performance expectations
Execute 3+ integrated full-funnel campaigns (product launch, seasonal push, global initiative) with measurable ROI
Optimize paid media spend by 15-20% through A/B testing, audience refinement, and creative refresh cycles
Build integrated CRM journeys connected to campaign triggers, ensuring accurate lead tagging and attribution
Present quarterly performance reviews to leadership with trend analysis, competitive insights, and actionable optimization recommendations
KPIs You'll Own
Cost Per Lead (CPL) & Lead Volume
Track efficiency of lead generation across all paid channels and campaigns against brand targets.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent across paid media channels—your north star for budget allocation.
Campaign Attribution & Multi-Touch
Understand which touchpoints drive awareness, engagement, and conversion across the full funnel.
Brand Lift & Engagement Rate
Track awareness, consideration, and engagement metrics from digital campaigns against baseline and competitors.
Media Velocity & Spend Pacing
Monitor week-to-week media spend, impressions, and performance against forecast to maintain budget efficiency.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP of Digital Marketing or Chief Marketing Officer
Current Team
Direct report: Marketing Coordinator; Cross-functional: Brand, PR, Creative Agencies, Sales, IT, PRC
Backfill or growth hire—unclear from posting
The Package
Salary
$110K-$145K base
Remote
On-site in Bridgewater, New Jersey
Benefits & Perks
Company Intelligence
Bausch Health Companies Inc. is a global diversified pharmaceutical company with a strong portfolio in aesthetic medical devices (Thermage, Fraxel, Clear + Brilliant, VASER). The company drives better health outcomes and actively creates a culture of impact and innovation.
Customers
Dermatologists, plastic surgeons, aesthetic clinics, medspas
Culture
Values-driven, collaborative, action-oriented—teams work cross-functionally to drive measurable impact
Is This Role For You?
- You've managed paid media budgets ($2M+) across META, Google, and programmatic platforms with proven ROI optimization
- You thrive orchestrating cross-functional teams (Brand, Creative, Agencies, IT) and translating strategy into flawless execution
- You obsess over full-funnel attribution, dashboards, and insights—not just vanity metrics
- You have 5-7 years in digital marketing, campaign management, or growth marketing roles at B2B or B2C companies
- You prefer pure strategy over hands-on execution—this role requires deep involvement in campaign production, QC, and optimization
- You lack experience managing external agencies and holding them accountable to KPIs
- You're uncomfortable with healthcare/pharmaceutical compliance, PRC submissions, or regulated marketing environments
Interview Process
Screening Call
Initial fit assessment on digital marketing experience, paid media background, and agency management
Portfolio Review
Walk through past campaigns: strategy, execution, results, and lessons learned across channels
Case Study / Task
Likely scenario-based: develop a digital campaign roadmap or analyze underperforming paid media
Team Interviews
Conversations with direct manager, cross-functional stakeholders (Brand, PR, Sales), and potentially the Marketing Coordinator
Leadership Conversation
Final round with VP or CMO to discuss strategic vision, performance expectations, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.