The Challenge
Banco Sofisa, one of Brazil's top banks, is scaling growth across their SMB lending division. You'll own the operational execution of growth campaigns—from acquisition to retention—and directly impact how they acquire and retain thousands of small business customers.
Your Mission
Master the full campaign production workflow: brief creation, asset organization, timeline management, and stakeholder coordination across 4+ active campaigns
Build and maintain CRM list segmentation and basic journey automation, increasing data quality scores by 25%+
Create a standardized campaign playbook and documentation system, reducing setup time on new campaigns by 30%
Deliver weekly funnel reports tracking acquisition, engagement, and retention KPIs with actionable insights
Own A/B testing framework for at least 5 campaigns, generating 10+ data-backed optimization recommendations
Establish competitive intelligence dashboard tracking 3+ fintech competitors' growth tactics and messaging
Reduce campaign launch cycle time from brief to execution by 40% through process optimization
Lead CRM migration or audit project (segmentation, list health, automation rules) improving deliverability by 20%+
KPIs You'll Own
Campaign Conversion Rate
Percentage of prospects who move from acquisition to active customer through your campaigns.
CRM List Health Score
Data quality metric tracking bounce rates, engagement, and segment accuracy across managed lists.
Campaign Launch Velocity
Days from brief approval to live campaign execution; target reduction of 30%+ within 6 months.
A/B Test Lift
Percentage improvement in conversion, CTR, or engagement from tested variants vs. control.
Stakeholder Brief Turnaround
Time from request to finalized creative brief; quality score from internal teams (1-5 scale).
Tools & Stack
Your Team
Your Manager
Head of Growth, PJ Retail Division
Current Team
Growth operations team (size unknown); you'll support 3-5 marketing professionals
New backfill role for growth operations support
The Package
Salary
R$2,000–R$2,800 base
Remote
On-site, São Paulo
Benefits & Perks
Company Intelligence
Banco Sofisa is one of Brazil's leading banks, founded in 1961 with 60+ years of innovation and stability. They specialize in SMB lending and are driving growth in the fintech/digital banking space with a strong entrepreneur-focused mission.
Founded
1961
Customers
Small and medium-sized businesses (PJ/SMB segment)
Culture
Entrepreneurial, detail-oriented, hands-on execution; employees described as 'owning' projects with passion and commitment.
Is This Role For You?
- You're data-curious and love turning messy spreadsheets into clean narratives for leadership
- You thrive on operational excellence—checklists, systems, and process documentation excite you
- You want real growth marketing exposure (not just social media posting) in a regulated industry with real constraints
- You're fluent in Portuguese and comfortable in fast-paced, hands-on team environments
- You expect primarily creative/strategic work; this role is 60% execution, 30% analysis, 10% strategy
- You're unwilling to learn Excel/Sheets deeply or master a CRM platform from scratch
- You need remote flexibility; this is 100% on-site in São Paulo
Interview Process
Initial screening call
Motivation, background in marketing/growth, familiarity with CRM tools and analytics
Case study / task
Create a campaign brief or organize sample campaign assets; assess organization and communication
Team interview
Meet the growth and operations leads; discuss day-to-day workflows and growth priorities
Final conversation
Manager debrief and offer discussion (if aligned)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.