The Challenge
Banco Sofisa is one of Brazil's leading banks and they're building out a dedicated Growth function for SMB/corporate customers (PJ/MEI). You'll own the full-funnel playbook—from acquisition through churn reduction—in a market where most banks still think acquisition-first.
Your Mission
Map current customer journey across channels (GA4, CRM, paid media) and identify top 3 funnel leaks causing churn in PJ segment
Design and document 2-3 high-impact CRM automation flows (triggers + segmentation rules) and measure lift vs. control
Build foundational SQL queries and dashboards for weekly full-funnel KPI monitoring (CAC, LTV, cohort retention, ROAS)
Audit and standardize analytics/attribution across Google Ads, Meta, and programmatic; recommend stack consolidation if needed
Run 5+ structured experiments (A/B, multivariate) on email copy, landing pages, or offers; document wins and implement winners
Reduce PJ segment churn by 10-15% through behavioral cohort analysis and targeted retention campaigns
Establish repeatable monthly Growth ritual: reporting, cohort analysis, and incremental revenue attribution by channel
Train internal stakeholders (Product, Marketing, CRM teams) on growth funnel thinking and data storytelling; scale knowledge
KPIs You'll Own
CAC (Customer Acquisition Cost)
Total spend across all channels divided by new customers acquired; tracked by segment (PJ vs. MEI)
LTV (Lifetime Value)
Projected revenue per customer over lifetime minus churn; segmented by cohort and acquisition channel
Churn Rate
% of active customers lost per month; analyzed by cohort, product usage, and engagement tier
ROAS (Return on Ad Spend)
Revenue attributed to paid media (Google, Meta, programmatic) divided by media spend; tracked weekly
Cohort Retention Curves
% of customers retained month-over-month by acquisition cohort; identifies quality of acquisition channel
Conversion Rate by Stage
% drop-off at each funnel stage (awareness → activation → engagement); enables bottleneck identification
Tools & Stack
Your Team
Your Manager
Not specified; likely Growth Lead or VP of Marketing/CRM
Current Team
Cross-functional: Product, CRM, Paid Media, Data/Analytics, Inbound Marketing teams
New hire to build out Growth operations function
The Package
Salary
R$120,000-R$160,000 base
Variable
Annual bonus + PLR (profit-sharing)
Remote
On-site, São Paulo, Brazil (Full-time)
Benefits & Perks
Company Intelligence
Banco Sofisa is one of Brazil's leading mid-sized banks with 60+ years of history, focused on innovation and continuous improvement. They're expanding Growth operations to drive acquisition and retention in the SMB/corporate banking segment. Built for stability and ambition—you'll have real P&L influence.
Founded
1961
Culture
Learning-focused, change-driven, structured but experimental mindset
Is This Role For You?
- You've operated full-funnel growth for B2B/PJ or complex products (long sales cycles, high churn sensitivity)
- You're fluent in SQL, GA4/Looker/PowerBI, and at least one CRM platform—and you actually enjoy building dashboards
- You love running experiments and translating noisy data into clear strategic stories for non-technical stakeholders
- You're hands-on and process-oriented: you'll build playbooks, document decisions, and scale operations you own
- You need full remote or hybrid flexibility; this is 100% on-site in São Paulo
- You're expecting pure strategy/consulting—this role is tactical operations: segmentation, automation, SQL queries, weekly monitoring
- You haven't shipped growth projects with measurable KPIs; you need 3+ years hands-on track record
Interview Process
Phone screen
Growth leadership validates SQL fluency, CRM experience, and familiarity with PJ/B2B dynamics
Case study / Take-home
Likely scenario-based: analyze a funnel dataset, propose segmentation strategy, recommend tests
Technical deep-dive
Walk through past project: KPIs you moved, tools you used, experiments you ran, decisions you made
Stakeholder panel
Meet with Product, CRM, and Data leads; assess collaboration and communication style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.