The Challenge
Bacardi is executing its Best 10 strategy across Latin America, and you'll be the marketing engine driving consumer engagement and brand growth in Colombia. You'll own full-funnel campaigns from digital to on-ground activations, managing budget and delivering real business metrics for a global spirits leader.
Your Mission
Audit current marketing initiatives and refresh strategies aligned with Best 10 priorities; establish baseline metrics for all active campaigns
Launch Q1 integrated campaign (digital + events + POS) targeting core consumer segments with tracked engagement KPIs
Build working relationships with CARICAM managers and distributor partners; document best practices and implementation playbooks
Set up monthly performance reporting dashboard tracking NSV, margin, ROI, and consumer sentiment across channels
Deliver 3+ integrated campaign cycles with proven 15%+ lift in brand awareness or sales lift vs. baseline
Optimize marketing budget allocation; identify and reallocate spend from underperforming channels to high-ROI tactics
Execute territory/channel/account analysis quarterly; work with distributors to hit volume and value forecast targets
Scale winning TTL initiatives (events, digital, collaborations) across 3+ key markets within Colombia territory
KPIs You'll Own
Net Sales Value (NSV)
Track revenue contribution from marketing-driven initiatives and campaigns to hit business targets.
Brand Awareness & Consideration
Monitor brand lift via Nielsen, IWSR, or internal research tools; benchmark against competitors quarterly.
Campaign ROI
Measure return on investment for every TTL initiative; target 3:1+ ratio on marketing spend.
Marketing Budget Efficiency (Overheads)
Deliver campaigns on or under budget while maintaining execution quality; track cost-per-impression and cost-per-conversion.
Distributor Forecast Accuracy
Work with distributors to hit volume, value, and execution forecasts; track adherence monthly.
Tools & Stack
Your Team
Your Manager
Regional Marketing Manager or Country Head (not specified)
Current Team
You'll collaborate with cross-functional teams (sales, distributors, agencies); matrix reporting to CARICAM leadership
New role or backfill for Colombia market expansion
The Package
Salary
$45K-$60K base (COP equivalent ~180M-240M annually)
Remote
On-site in Bogota, D.C.
Benefits & Perks
Company Intelligence
Bacardi is a global spirits leader with a portfolio of iconic brands (Bacardi rum, Bombay Sapphire gin, Grey Goose vodka). The company operates in 170+ countries and is executing a Best 10 strategy to prioritize consumers in all market decisions. Colombia is a strategic market in the CARICAM region.
Customers
On-premise (bars, clubs), off-premise (retail), e-commerce
Culture
Entrepreneurial flair, passion for brands, storytelling-driven, consumer-centric
Is This Role For You?
- You have 1-2 years of FMCG or brand marketing experience, ideally with spirits, beer, or premium consumer goods
- You're fluent in both English and Spanish and comfortable navigating stakeholder relationships across internal teams and distributors
- You love data—Nielsen, IWSR, market research tools energize you; you can translate insights into action
- You thrive executing TTL campaigns from concept to on-ground delivery; you can balance strategic thinking with tactical hustle
- You're looking for remote flexibility—this is 100% on-site in Bogota; no exceptions
- You lack marketing fundamentals (budgeting, analytics, campaign planning) or have no FMCG/brand experience
- You need immediate seniority or decision-making autonomy; this is a MID-level coordinator role that reports into a manager structure
Interview Process
Phone Screen
Bacardi recruiting team validates marketing background, FMCG experience, and Spanish/English fluency (15 min)
Marketing Case Study
You'll analyze a brief campaign scenario and present strategy, metrics, and budget recommendations (take-home, 1-2 hours)
Manager Interview
Country or Regional Marketing Manager explores your TTL campaign experience, consumer insights approach, and collaboration style (60 min)
Distributor/Stakeholder Panel (Optional)
Informal discussion with key internal partners or distributors to assess relationship-building capability
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.