The Challenge
AXA France is migrating axa.fr to AEM Cloud—a massive content overhaul. You'll own 80% of the migration while optimizing UX and visibility. This is hands-on digital transformation work at one of Europe's largest insurers.
Your Mission
Migrate 40-50% of axa.fr content to AEM Cloud, ensuring proper formatting and component integration
Establish baseline performance metrics for migrated pages using Google Analytics and Contentsquare
Document migration workflows and best practices for team handoff
Identify and flag 10+ UX/ergonomics issues for optimization backlog
Complete full content migration to AEM Cloud with 95%+ accuracy and zero critical post-launch issues
Deliver 3-5 A/B test recommendations based on analytics and user behavior data
Contribute 8-10 SEO-optimized content pieces aligned with LLM search trends
Build reusable editorial guidelines and playbook for ongoing site optimization
KPIs You'll Own
Migration Completion Rate
% of axa.fr content successfully moved to AEM Cloud on schedule
Page Performance Delta
Change in bounce rate, time-on-page, and conversion rate pre vs. post-migration
Organic Search Visibility
Keyword ranking movement and organic traffic trends post-migration and SEO optimization
Editorial Backlog Velocity
Number of optimization/correction items identified and prioritized monthly
Tools & Stack
Your Team
Your Manager
Chef de Projet Migration (Project Migration Lead)
Current Team
Webmarketing team, Web Analysts (2), UX-UI team, Content Factory, SEO team, in-house + agency partners
New backfill—internship role supporting major platform migration
The Package
Salary
€1,200-€1,600/month
Remote
Hybrid • Nanterre, France • 4-6 month internship starting June/September 2026
Benefits & Perks
Company Intelligence
AXA is a global leader in insurance and financial services with 21,889+ employees. AXA France operates axa.fr as a critical digital hub serving millions. The company is modernizing its digital infrastructure and content strategy through cloud-native platforms.
Team Size
21889
Culture
Digital transformation-focused, cross-functional collaboration, emphasis on continuous improvement and user-centric design
Is This Role For You?
- You're pursuing a Master's in E-commerce, Digital Marketing, or related field and want real platform migration experience
- You're comfortable learning AEM Cloud (or similar CMS) on the job with structured mentorship
- You can balance detail-oriented execution (content migration) with strategic thinking (SEO, UX optimization)
- You thrive in cross-functional environments and can communicate across tech, editorial, and business teams
- You're data-driven and want hands-on analytics experience (GA, heatmaps, performance tracking)
- You expect purely strategic/planning work—this is 80% execution-heavy content migration
- You need equity, long-term stability, or a permanent role (this is a 4-6 month internship)
- You lack CMS or content management fundamentals and aren't willing to ramp quickly
- You're uncomfortable with hybrid work or can't commit to Nanterre location 2-3x/week minimum
Interview Process
Initial Screening
HR/Recruiter call to confirm internship timeline, location availability, and CMS/analytics background
Technical Assessment
Short case study or task: content organization, analytics interpretation, or UX critique of a website
Team Interview
Chat with Project Migration Lead and 1-2 webmarketing team members about past projects, collaboration style, and learning agility
Offer & Onboarding
Role confirmation, start date alignment (June/Sept 2026), AEM Cloud training kickoff
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.