The Challenge
Lead marketing strategy for Authentic Brands Group across Latin America, where you'll drive growth for a $38B global lifestyle and entertainment portfolio. You'll build integrated campaigns that bridge 13,000+ retail locations with digital innovation, owning the regional vision while leveraging global scale and resources.
Your Mission
Audit current LATAM marketing performance across brands and develop regional market assessment with competitive benchmarking
Establish marketing roadmap for 2026 with clear KPIs, budget allocation, and brand-specific growth targets aligned to global strategy
Build and align leadership team (brand managers, digital leads, partnerships) and establish governance cadence with global and regional stakeholders
Activate 2-3 high-impact omnichannel campaigns leveraging licensee partnerships and influencer networks to drive Q2 awareness lift
Drive measurable brand equity growth across portfolio with consumer awareness +15% and engagement metrics tracked monthly
Secure 5+ strategic promotional partnerships with regional retailers and platforms to expand addressable audience
Establish integrated digital-to-retail attribution model showing campaign ROI and optimizing media spend allocation
Scale content creation and influencer marketing playbook to 10+ active brand collaborations delivering consistent cultural relevance
KPIs You'll Own
Regional Brand Awareness Lift
Track unaided and aided awareness gains month-over-month across key LATAM markets and brand portfolio.
Omnichannel Campaign ROI
Measure revenue attribution, cost per acquisition, and ROAS across digital, social, and retail touchpoints.
Consumer Engagement Rate
Monitor engagement velocity across social platforms, email, and owned channels as proxy for brand loyalty.
Partnership Pipeline Value
Track promotional partnerships secured and projected incremental revenue/reach from co-marketing activations.
Market Share by Category
Monitor Authentic brand performance vs. competitors in key lifestyle categories across LATAM.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or Global Brand President (not specified)
Current Team
Regional marketing team structure not detailed; expected to include brand managers, digital specialists, and content creators
New VP role; will need to build/expand LATAM marketing organization
The Package
Salary
$180K-$250K base
Variable
Likely 20-35% bonus tied to regional growth and brand performance KPIs
Remote
On-site in Mexico City Metropolitan Area; occasional travel to other LATAM markets and NYC headquarters expected
Benefits & Perks
Company Intelligence
Authentic Brands Group is the world's largest sports and entertainment licensing company, operating a unified platform integrating M&A, brand strategy, creativity, and digital innovation. With $38B in annual global retail sales across 150+ countries, 13,000+ stores, and 400,000 points of sale, Authentic transforms lifestyle and entertainment brands through omnichannel storytelling and experiential marketing.
Customers
Global retailers, licensees, and 150+ countries across lifestyle/entertainment verticals
Culture
Inclusive, innovation-driven organization valuing diversity of thought, creative boundaries, and go-getter mentality with nimble decision-making despite enterprise scale
Is This Role For You?
- You've scaled omnichannel marketing programs across multiple brands or regions, with proven ability to drive measurable growth metrics
- You thrive managing complex stakeholder ecosystems—balancing global brand guidelines with regional creative autonomy and licensee partnerships
- You combine strategic vision with hands-on execution; comfortable owning both big-picture positioning and day-to-day campaign activation
- You're data-driven and obsessed with attribution; you can translate consumer insights into integrated campaigns that work across retail, digital, and social
- You need full remote flexibility—this is on-site in Mexico City with travel expectations
- You prefer functional depth over P&L ownership; this role requires business acumen and budget accountability
- You're not fluent in Spanish or culturally versed in LATAM markets; regional nuance is non-negotiable here
Interview Process
Recruiter Screen
30-min conversation on LATAM experience, brand building portfolio, and VP-level leadership scope
Marketing Case Study
Develop a 60-min case on how you'd launch a high-profile omnichannel campaign for Authentic's LATAM portfolio
CMO / Regional Leader Conversation
60-min strategic discussion on regional brand positioning, competitive landscape, and 12-month roadmap vision
Cross-functional Panel
Meet with brand partners, licensee leads, and retail stakeholders to assess collaboration style and stakeholder management
Executive Interview
Final conversation with C-suite on culture fit, leadership philosophy, and long-term brand transformation ambitions
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.