The Challenge
Astonfly is Europe's leading ATO (Approved Training Organisation) partnered with Ryanair to train the next generation of commercial pilots. You'll build their entire growth machine from scratch—acquisition, content, conversion—and lead a scrappy team to fill seats in a high-ticket, mission-driven program.
Your Mission
Audit current marketing channels and define 90-day acquisition roadmap (SEO, paid, partnerships) with baseline CPL targets
Restructure WordPress site architecture, audit on-page SEO, and launch 5 high-intent landing pages for pilot program variants
Establish content calendar and produce 3-5 pilot journey videos/case studies; brief and manage 2 content alternants
Map KPI dashboard (traffic, CPL, conversion rate, revenue per lead) and weekly reporting cadence to leadership
Hit 200+ qualified leads/month across all channels; optimize acquisition funnel to <€300 CPL
Grow organic traffic 150%+ via technical SEO wins and content pillar strategy; establish thought leadership in aviation training
Launch community platform (Astonjob.com) and run 2 major recruitment events; build 500+ engaged community members
Build repeatable content ops and 80% task automation; train team to execute without constant oversight
KPIs You'll Own
Cost Per Lead (CPL)
Target <€300 across all acquisition channels; track by source (paid, organic, partnerships)
Qualified Lead Volume
Monthly pilot program applications meeting intake criteria; measure conversion from lead to enrolled student
Organic Traffic & Rankings
Monthly unique visitors to site; top 3 keyword rankings for 'pilot training Europe' and variants
Content ROI
Views/engagement per video and article; attribute revenue to content-influenced leads
Conversion Rate (Visitor → Lead)
Landing page and site-wide conversion %; A/B test funnel changes monthly
Tools & Stack
Your Team
Your Manager
Director / Executive Leadership
Current Team
2 content alternants, 1 Community & Events lead (to be hired or existing)
Building team; backfill for Community & Events role implied
The Package
Salary
€45K-€55K base
Remote
On-site, Toussus-le-Noble (ĂŽle-de-France, near Paris)
Benefits & Perks
Company Intelligence
Astonfly is Europe's leading ATO (Approved Training Organisation) certified to deliver complete ab initio commercial pilot training programs. Partnered with Ryanair's Future Flyer Academy, the school trains the next generation of professional pilots using modern infrastructure, cutting-edge aircraft, and innovative pedagogy.
Customers
Ryanair (primary partner); European airlines; aspiring commercial pilots
Culture
Passionate, dynamic, ambitious team obsessed with aviation excellence and student outcomes
Is This Role For You?
- You've built or scaled B2B/B2C demand gen from scratch; comfortable with both strategy and hands-on execution
- You speak fluent WordPress, SEO, and analytics—and can diagnose why traffic isn't converting
- You're equally comfortable shooting/directing video content as you are building a paid ads strategy
- You thrive building small, lean teams and love mentoring junior marketers into shape
- You need a fully staffed marketing department or outsourced agencies to execute your vision
- You're brand-only or creative-only; this role demands full-stack growth (acquisition + content + ops)
- You can't work on-site in the ĂŽle-de-France region or require remote flexibility
- You're risk-averse; this is early-stage marketing at a growing org with tight budgets and high stakes
Interview Process
Initial Call
30min screening on growth background, WordPress fluency, and team leadership experience
Case Study / Work Sample
Present 1-2 past wins (lead gen campaign, content strategy, or SEO project); metrics required
Stakeholder Meeting
Meet with leadership; discuss 90-day plan, channel priorities, and team vision
Practical Exercise
Audit Astonfly site, propose 3 quick SEO wins and content ideas; ~2 hours async work
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.