The Challenge
Ascenda powers rewards programs for global giants like Amex and Capital One. You'll architect an entirely new Lifestyle Content vertical—moving rewards from transactional perks into emotional resonance—and scale it across US and international markets from day one.
Your Mission
Map competitive landscape and define 3-5 core lifestyle content segments that resonate with banking customers; validate with 2-3 pilot conversations with tier-1 bank executives
Develop economic model and pricing framework for lifestyle bundles; stress-test assumptions with Product and Data teams
Land first pilot partnership with a major US bank or fintech to validate go-to-market motion
Establish internal center of excellence: recruit key stakeholders from Product, Engineering, and Data; define quarterly innovation cadence
Close 2-3 additional enterprise partnerships across US/international markets; target $5M+ combined ACV
Refine product offering based on pilot learnings; deliver 2-3 new lifestyle bundle configurations to market
Build playbook for segment-specific business cases and operating models; enable replicable sales motion
Establish performance dashboard tracking adoption, engagement, ROI for lifestyle content across all live partnerships
KPIs You'll Own
Partnership Revenue / ACV
Total contract value and average deal size from lifestyle content partnerships launched.
Customer Adoption & Engagement
Percentage of cardholder base utilizing lifestyle content bundles; repeat usage frequency.
ROI for Banking Clients
Quantified impact on customer acquisition, retention, and lifetime value driven by lifestyle offerings.
Time-to-Market
Speed from pilot initiation to full bundle launch; days from concept to commercial agreement.
Sales Pipeline Velocity
Number of qualified prospects in pipeline; conversion rate from prospect to pilot to production.
Tools & Stack
Your Team
Your Manager
Likely Chief Revenue Officer or Chief Commercial Officer (not specified)
Current Team
New vertical; will collaborate with existing Product, Engineering, Data, and Sales teams across 250-person org
New leadership role building a new business unit from scratch
The Package
Salary
$200K-$280K base
Variable
Likely 20-30% bonus tied to partnership revenue and adoption metrics
Equity
Expected for senior leadership at growth-stage fintech
Remote
On-site, New York headquarters
Benefits & Perks
Company Intelligence
Ascenda is a global Loyalty-as-a-Service platform powering rewards programs for major banks and fintechs worldwide (Amex, Capital One, Brex, Robinhood, HSBC, SMBC, ICBC, and others). With 250 employees across 20 cities, dual HQ in Singapore and New York, they're expanding rapidly into new verticals. You'll be one of the earliest leaders shaping their Lifestyle Content business.
Team Size
250
Customers
American Express, Capital One, Brex, Robinhood, Ramp, HSBC, Virgin Money, SMBC, ICBC, Bradesco, ANZ, HDFC
Culture
Fast-paced, high-growth, collaborative across Product/Data/Sales; bias for action; global mindset
Is This Role For You?
- You've closed $5M+ deals in loyalty, fintech, or financial services and can navigate C-suite decision-makers
- You're entrepreneurial: comfortable building a new business unit from scratch with ambiguous briefs and rapid iteration
- You understand behavioral economics and how non-transactional value (lifestyle, experiences) drives engagement at scale
- You excel at translating market signals into product strategy and can pressure-test complex financial models
- You thrive in matrix environments and can mobilize cross-functional teams (Product, Engineering, Data, Sales) without formal authority
- You need a fully formed team and clear playbook; this role is architecting a new vertical from day one
- You're purely transactional; this requires strategic partnership development, not head-count-based sales
- You lack experience with complex B2B deal structures, economic modeling, or financial services—the learning curve will be steep
- You prefer remote work; this is on-site in NYC with C-suite client engagement
Interview Process
Screening call
30 min with recruiter: loyalty/fintech background, relevant deal experience, and appetite for building a new vertical
Hiring manager conversation
60 min with likely CRO or Chief Commercial Officer: deep dive on previous partnership wins, business model thinking, and how you'd approach lifestyle content positioning
Case study / economic modeling exercise
Build a business case for a lifestyle bundle offering targeted at a specific bank segment (Millennials, affluent, SMB owners, etc.); present framework and assumptions
C-suite panel
60-90 min with Product, Data, and CEO/COO: vision for the vertical, collaboration style, and how you'd move from strategy to execution
Reference calls
2-3 calls with previous C-level stakeholders (banking clients or fintech execs) you've partnered with
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.