The Challenge
Arcutis (NASDAQ: ARQT) is scaling the ZORYVE portfolio and needs a hands-on digital production leader who can navigate the complexity of pharma compliance while executing high-impact HCP campaigns. You'll own the entire digital asset lifecycle—from creative briefs to launch—and ensure every channel (email, SEM, programmatic, CRM) hits regulatory standards and performance targets.
Your Mission
Audit and optimize existing ZORYVE HCP digital asset library; establish production playbooks and agency SLAs to eliminate compliance delays
Lead 3-4 full campaign cycles end-to-end (email, SEM, display) and document performance benchmarks vs. industry standards for dermatology HCP engagement
Build relationships with cross-functional stakeholders (medical affairs, regulatory, IT); clarify decision rights and escalation paths within PRC
Audit ZORYVE professional websites for UX/compliance gaps; create remediation roadmap and prioritize quick wins
Deliver 40%+ improvement in HCP engagement rates (open, click, conversion) by optimizing asset quality, channel strategy, and audience targeting
Establish omnichannel integration framework ensuring seamless asset deployment across Salesforce Marketing Cloud, SEM, and programmatic platforms
Implement performance dashboard tracking KPIs by channel, tactic, and campaign; generate monthly insights for Brand and Omnichannel teams
Identify and pilot 2-3 forward-thinking tactics (AI personalization, social listening, advanced segmentation) aligned with pharma best practices
KPIs You'll Own
HCP Email Engagement Rate
Track open, click-through, and conversion rates for HCP email campaigns; benchmark against pharma/dermatology standards.
Campaign Launch On-Time Rate
Percentage of digital campaigns launched within planned timeline and budget; target 95%+ compliance.
Regulatory Review Cycle Time
Days from creative brief to PRC approval; measure efficiency gains from standardized processes and agency performance.
Multi-Channel Attribution & ROI
Measure incremental HCP engagement and conversion lift by channel (email, SEM, display, CRM); optimize budget allocation.
Website Performance (Professional Sites)
Track bounce rate, time-on-page, and HCP engagement metrics for ZORYVE professional websites; monitor compliance audit scores.
Agency Vendor Score
Quality, on-time delivery, and compliance ratings for all external creative/production partners; quarterly reviews.
Tools & Stack
Your Team
Your Manager
Director of Digital
Current Team
Brand Marketers, Omnichannel team, external creative agencies, cross-functional stakeholders (medical affairs, regulatory, legal, IT, commercial)
New role or backfill unknown; likely backfill based on scope
The Package
Salary
$140K-$180K base
Remote
On-site (United States location required)
Benefits & Perks
Company Intelligence
Arcutis Biotherapeutics (NASDAQ: ARQT) is a clinical-stage dermatology biotech focused on in-office and at-home treatments. ZORYVE is their flagship portfolio driving HCP and patient engagement. The company operates in a highly regulated, data-driven environment where precision marketing and compliance are non-negotiable.
Customers
Dermatologists, healthcare providers
Culture
Regulated, precision-focused, cross-functional collaboration
Is This Role For You?
- You've managed HCP or DTC pharma/biotech digital campaigns for 5+ years and understand FDA/OPDP/PhRMA compliance cold
- You're hands-on: you brief agencies, review creative, QA assets, and can spot compliance gaps without a lawyer's help
- You thrive in matrix environments and can translate Brand strategy into actionable, channel-specific tactics
- You're obsessed with performance metrics and can connect digital asset quality to measurable HCP engagement and ROI
- You stay current on digital trends (AI, omnichannel orchestration, social listening) and push organizations to innovate responsibly
- You've only worked on the agency side or lack hands-on pharma digital marketing experience; compliance nuance matters
- You prefer strategic work over execution; this role is 60% production and project management
- You're risk-averse and uncomfortable navigating tight regulatory guardrails; pharma marketing has real legal constraints
- You lack experience with email platforms (Salesforce), SEM, programmatic, or other core digital channels
Interview Process
Phone Screen with Recruiter
Background, pharma experience, and baseline fit assessment (15 min).
Technical Interview with Director of Digital
Deep dive on pharma compliance, campaign examples, agency management, and cross-functional collaboration (45 min).
Case Study / Project Scenario
Walk through a real HCP campaign challenge (timeline, budget, compliance, channel strategy); present recommendations (take-home or live).
Cross-Functional Panel
Meet with Brand Marketing, Omnichannel, and Regulatory/Legal stakeholders to assess collaboration fit and technical credibility.
Final with VP/Head of Marketing
Culture, vision alignment, and offer discussion (30 min).
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.