The Challenge
Ambu is a global medical device leader, and they need you to own downstream marketing for their Cardio & Neuro patient monitoring portfolio across North America. You'll drive market share growth, launch products simultaneously across acute care, ASC, and critical care segments, and report directly to the Director of Marketing.
Your Mission
Map competitive landscape and establish baseline KPIs for Cardio & Neuro portfolio across all North American segments
Develop and present downstream product marketing strategy and 12-month execution plan to leadership
Build cross-functional alignment with sales, corporate accounts, and finance on Q1-Q2 priorities and messaging
Launch 2-3 sales enablement tools (one-sheets, competitive battle cards, customer value propositions)
Execute full market communication plan; measure awareness lift and sales impact by segment
Establish KOL relationships and advisory boards; secure 3+ speaking opportunities at key conferences
Complete new product launch commercialization plan; hit 80%+ of launch revenue targets
Deliver monthly business reviews with accurate financial tracking, KPI dashboards, and actionable market insights
KPIs You'll Own
Product Line Revenue & Market Share
Track growth vs. competitors across acute care, ASC, critical care, and pre-hospital segments monthly.
New Product Launch Velocity
Measure time-to-revenue, adoption rate, and revenue contribution 6-12 months post-launch.
Sales Enablement Effectiveness
Monitor win rates, average deal size, and sales cycle length before/after marketing tool deployment.
Brand & Positioning Strength
Conduct quarterly brand tracking; measure unaided awareness, consideration, and preference vs. competitors.
Marketing ROI by Program
Calculate return on trade show attendance, digital campaigns, KOL partnerships, and educational initiatives.
Cross-Functional Collaboration Score
Quarterly feedback from sales, R&D, and corporate accounts on strategy clarity and execution support.
Tools & Stack
Your Team
Your Manager
Director of Marketing, Anesthesia & Patient Monitoring
Current Team
Cross-functional: marketing, sales, corporate accounts, finance, R&D, supply chain
New role or expansion of existing product marketing function
The Package
Salary
$95K-$130K base
Variable
Likely performance bonus tied to revenue and market share targets (15-25%)
Remote
Hybrid/Remote reporting into Columbia, MD; up to 40% travel for trade shows, conferences, and customer visits
Benefits & Perks
Company Intelligence
Ambu A/S is a global leader in single-use endoscopy, patient monitoring, and emergency care solutions for hospitals, ambulatory surgery centers, and pre-hospital care. The company serves tens of thousands of healthcare facilities worldwide and is focused on improving patient safety and clinical outcomes.
Customers
Acute care hospitals, ambulatory surgery centers (ASCs), critical care units, pre-hospital/EMS providers
Is This Role For You?
- You've driven product marketing strategy in B2B healthcare or medical devices and shipped launches that moved revenue
- You thrive managing multiple product lines simultaneously across different customer segments and geographies
- You're analytical: you own KPIs, build business cases with real data, and course-correct based on market feedback
- You're a collaborator who can influence across sales, R&D, and finance without formal authority
- You have 5-8 years of product marketing or growth marketing experience with proven track record in competitive markets
- You need a fully remote role; this requires on-site presence in Columbia, MD and heavy travel (40%) to customer sites and conferences
- You're uncomfortable with complexity: managing 4+ market segments, multiple stakeholders, and simultaneous product launches will stress you
- You lack healthcare/medical device experience and won't take time to learn clinical personas, regulatory context, and hospital buying cycles
- You want to avoid spreadsheets and financial rigor; this role demands strong business case development and monthly P&L reviews
Interview Process
Phone Screen
Recruiter confirms healthcare marketing experience, product launch wins, and interest in on-site/hybrid arrangement.
Marketing Manager Interview
Deep dive on a past product launch: strategy, execution, KPIs, and how you measured success. Expect questions on competitive positioning and sales enablement.
Director of Marketing Interview
Leadership alignment: your vision for the Cardio & Neuro portfolio, cross-functional collaboration style, and how you'll report on business performance.
Cross-Functional Panel
Meet with sales leadership and/or R&D to assess collaboration fit and understanding of healthcare market dynamics.
Final Round (VP/SVP)
Executive-level discussion on market strategy, portfolio roadmap, and long-term growth vision for the patient monitoring business.
Interested in this role?
Apply now and hear back within days, not weeks.
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