The Challenge
Amazon is hunting for a hybrid marketer-PM to own customer acquisition and experience optimization across a major Latin American market. You'll drive measurable growth through merchandising, CRO, and cross-functional product launches while reporting into a fast-moving, data-obsessed org.
Your Mission
Map current customer acquisition funnel and identify top 3 conversion leaks using existing data infrastructure
Launch first merchandising campaign supporting promotional event with baseline metrics (conversion lift, AOV impact)
Establish weekly performance dashboard tracking acquisition cost, conversion rate, and customer experience NPS
Align with technical and business stakeholders on Q1 CX improvement roadmap and secure buy-in
Deliver 15%+ lift in conversion rate through A/B tested CX improvements and merchandising optimizations
Scale top-performing acquisition channels; reduce CAC by 20% while maintaining unit economics
Launch 2-3 automated customer experience enhancement programs in collaboration with tech teams
Build predictive model identifying high-value customer segments for targeted promotional activities
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across channels; optimize spend allocation to hit $X target.
Conversion Rate
Monitor funnel conversion at key stages; set targets for sequential improvement each sprint.
Customer Experience NPS/CSAT
Measure satisfaction post-campaign and post-feature launch; tie to retention and LTV.
Marketing Campaign ROI
Revenue generated per marketing dollar spent; break out by campaign type and channel.
Feature Adoption Rate
% of active users engaging with new CX programs; early signal of product-market fit.
Tools & Stack
Your Team
Your Manager
Not specified; likely Director or Senior Manager of Growth/Marketing
Current Team
Cross-functional: marketing, product, engineering, business analytics teams worldwide
New role or expansion—exact backfill status unclear
The Package
Salary
$95K-$130K base
Remote
On-site, Mexico City. Flexible working hours mentioned but full-time on-site commitment required.
Benefits & Perks
Company Intelligence
Amazon is a global e-commerce and cloud computing giant operating in Mexico City. This role sits in a customer-focused org optimizing acquisition, conversion, and experience for Latin American markets.
Culture
Data-driven, inclusive, mentorship-heavy; 14 Leadership Principles guide decision-making. Balance between autonomy and collaboration.
Is This Role For You?
- You've shipped 3+ merchandising or promotional campaigns with measurable uplift (conversion, AOV, retention)
- You're fluent in Excel and/or Tableau; you pull data before you ask for help
- You thrive navigating matrix orgs and influencing without authority across product, engineering, analytics teams
- You're energized by A/B testing, rapid iteration, and turning experiments into scalable programs
- You speak Spanish or are open to working in a Mexico City on-site environment
- You need remote flexibility—this is full-time on-site, Mexico City only
- You prefer pure strategy over execution; this role is 60% hands-on implementation, 40% planning
- You haven't directly managed P&Ls or tracked marketing ROI with rigor in prior roles
- You're uncomfortable with heavy cross-functional dependency and stakeholder management at scale
Interview Process
Phone/Video Screening
Recruiter vets background, marketing experience, and on-site feasibility (30 min)
Hiring Manager Interview
Deep dive on past campaigns, CRO wins, and cross-functional collaboration (60 min)
Case Study or Take-Home
Likely scenario: analyze sample funnel data, propose CX improvement roadmap with metrics (2-3 hours)
Panel Interview
Meet product, analytics, and ops stakeholders; assess collaboration fit and systems thinking (90 min)
Leadership Principles Conversation
Hiring bar check aligned with Amazon's 14 principles; behavioral examples required
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.