The Challenge
Alpha Baby is building their digital presence and needs someone to own community strategy across multiple platforms. You'll drive engagement, create compelling content, and turn social media into a growth lever for the brand.
Your Mission
Establish consistent posting schedule across Facebook, Instagram, Twitter, LinkedIn with 80%+ on-time delivery
Create 40+ pieces of original content (mix of text, image, video) aligned with brand guidelines
Audit current social channels and implement SEO optimizations to improve discoverability
Set up analytics dashboards in Google Analytics and establish baseline KPIs for engagement, reach, conversion
Grow follower base by 25% across primary platforms while maintaining 3%+ engagement rate
Launch and optimize 3 paid campaigns (Facebook Ads) with defined ROAS targets and A/B testing framework
Develop content calendar framework for Q3-Q4 with proven content pillars and seasonal themes
Document and execute brand voice guidelines; train internal stakeholders on social best practices
KPIs You'll Own
Engagement Rate
Track likes, comments, shares as % of reach across all platforms; target 3%+ minimum
Follower Growth Rate
Month-over-month growth % on Facebook, Instagram, LinkedIn; aim for 3-5% MoM
Content Performance Score
Weighted avg of top-performing content by platform; identify winning formats and topics
Paid Campaign ROAS
Return on ad spend for Facebook/Instagram campaigns; target 2.5:1 minimum
Website Traffic from Social
Monthly unique visits from social platforms tracked via UTM parameters in Google Analytics
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Unknown team composition
New role
The Package
Salary
€28K-€35K base (annualized from €22/hour × minimum 3.0 hrs/week)
Remote
On-site in Soisy-sous-Montmorency (95230); frequent local travel required
Benefits & Perks
Company Intelligence
Alpha Baby is a digital-first brand building community around their products/services. They're looking to scale their social presence and engagement across multiple channels. Early-stage or growth-phase company investing in marketing infrastructure.
Culture
Creative, dynamic, values innovation and autonomy
Is This Role For You?
- You're fluent in Adobe Creative Suite (Photoshop, Illustrator) and comfortable creating visuals daily
- You live near Paris or are willing to commute to Soisy-sous-Montmorency on-site
- You have 2-3 years of social media management experience with proven campaign results
- You're obsessed with analytics and can tie content to business metrics (not just vanity numbers)
- You enjoy building community and responding to audiences at scale
- You need full remote work; this is 100% on-site with frequent travel
- You don't have hands-on experience with Adobe tools; these aren't nice-to-haves
- You're looking for a strategic lead role; this is execution-heavy with content creation as the core
- You need a salary above €40K; hourly rate + minimal hours suggest early-stage compensation
Interview Process
Portfolio Review
Bring examples of social campaigns you've managed, content pieces created, and analytics from your best performers
Skills Test
Likely a content creation task (write + design a post) or strategy brief for a hypothetical campaign
Conversation
Discuss community management philosophy, how you measure success, familiarity with Alpha Baby's market
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.