The Challenge
Alper is Brazil's 5th largest insurance broker managing R$6B+ in premiums, and they're building a data-driven growth function from the ground up. You'll own the analytics infrastructure that drives acquisition, cross-sell, and retention across their 20K+ customer base.
Your Mission
Audit existing data sources and build 3-4 foundational dashboards tracking new business, renewals, and cross-sell KPIs across segments
Define and document the core growth metrics framework (CAC, LTV, churn, expansion rate) with clean data governance
Design and launch first A/B test on a high-impact growth lever (pricing, targeting, or offer) with clear hypothesis and success criteria
Partner with Marketing and Commercial teams to map customer journey and identify top 2-3 segmentation opportunities
Build predictive churn and upsell models that segment the 20K customer base into actionable cohorts
Establish automated weekly/monthly reporting cadence with self-serve dashboards for Marketing, Sales, and Commercial teams
Run 4+ structured experiments validating growth hypotheses, documenting learnings and impact to revenue
Develop competitive intelligence and market trend reports that feed quarterly growth strategy sessions
KPIs You'll Own
New Business Acquisition Cost (CAC)
Track cost-per-new-customer across channels and segments to optimize marketing spend efficiency
Cross-Sell & Upsell Revenue Lift
Measure incremental revenue from targeted cross-sell campaigns by customer segment and product
Customer Retention Rate by Cohort
Monitor renewal rates and churn trends by acquisition cohort, segment, and product to identify risk
Growth Experiment Win Rate
Percentage of A/B tests showing statistically significant positive impact on revenue or efficiency
Dashboard Adoption & Data Literacy
Engagement metrics on self-serve analytics tools across cross-functional teams
Tools & Stack
Your Team
Your Manager
Growth Coordinator (Coordenador de Growth)
Current Team
Cross-functional: Growth, Marketing, Commercial, and Data teams; likely 3-5 person core growth pod
New role to mature analytics capability
The Package
Salary
R$100K-R$150K base
Remote
On-site, São Paulo headquarters
Benefits & Perks
Company Intelligence
Alper is Brazil's 5th largest insurance broker, celebrating 15 years of growth with 1,200+ employees across 29 offices. They manage R$6B+ in premiums for 20K+ clients across corporate insurance, benefits, auto, transport, specialty, and personal lines.
Founded
2009
Team Size
1200
Customers
20000+
Culture
High-performance, consultative, inclusive. Values: Passionate, Uncomplicated, Expert, Empathetic, Transparent. GPTW-certified.
Is This Role For You?
- You've shipped growth analytics in B2B or insurance/financial services and love translating messy data into strategy
- You're comfortable building dashboards AND running experiments—not just reporting, but hypothesis-testing
- You thrive in consultative environments where you partner across Sales, Marketing, and Product (not siloed analytics)
- You speak Portuguese or are willing to learn quickly; this is a fully on-site, São Paulo role
- You need remote flexibility or refuse on-site presence—this role is embedded in São Paulo HQ
- You're a pure BI developer who resists owning business outcomes and hypothesis validation
- You lack SQL or Python skills or have never designed A/B tests at scale
Interview Process
Screening Call (30 min)
Growth leadership team assesses analytics background, growth mindset, and fit with consultative approach
Case Study / Take-Home (1-2 hours)
Analyze sample insurance customer data; propose segmentation strategy and KPI framework
Technical Interview (60 min)
SQL, metrics definition, A/B test design; likely with Data or Growth lead
Cross-Functional Panel (60 min)
Meet Marketing, Commercial, and Growth leads; discuss collaboration and priority-setting
Offer & Culture Fit (informal)
Final conversation with hiring manager on role clarity and career growth
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.