The Challenge
Alma is Europe's fastest-growing buy-now-pay-later platform, processing millions in transactions across 10 countries. You'll build and own the lead generation engine that feeds 2,000+ qualified leads annually to a scaling sales team.
Your Mission
Audit and optimize current inbound lead flow; reduce time-to-routing by 30% and establish baseline SLAs for pre-qualification
Map outbound sourcing workflow end-to-end; establish repeatable weekly lead production process with defined quality gates
Own enrichment stack (contact + company data); standardize data quality checks and validation before CRM handoff
Create lead routing rules in Salesforce; ensure 100% of inbound leads assigned to correct owner within 24h
Deliver consistent 150+ outbound leads/week meeting ICP criteria; track conversion rates by source and vertical
Reduce inbound lead processing time from intake to qualified handoff to <48 hours; measure sales team satisfaction
Build automated workflows for lead assignment, follow-up routing, and status tracking; eliminate manual data entry
Establish quarterly lead quality and sourcing mix reporting; present insights on channel performance and pipeline impact
KPIs You'll Own
Leads Delivered (Weekly)
Target 150+ outbound leads/week that meet ICP and routing criteria, with 2,000+ annual production goal.
Inbound SLA Compliance
% of inbound demo requests processed, pre-qualified, and routed to sales within 24 hours.
Lead Quality Score
% of leads marked as usable by sales; tracked by source, vertical, and geography to optimize sourcing mix.
Sales Conversion Rate
Deals closed from your leads; measure by channel and region to inform outbound sourcing strategy.
Tools & Stack
Your Team
Your Manager
Head of Revenue Marketing
Current Team
Revenue Marketing team + RevOps + Sales (cross-functional collaboration)
New role to scale lead generation engine
The Package
Salary
€45K-€55K base
Remote
Hybrid (Paris office, 3 days/week expected)
Benefits & Perks
Company Intelligence
Alma is Europe's leading buy-now-pay-later platform serving 21,000+ merchants and 8M+ consumers across 10 countries. With €100M+ ARR and 360+ employees, Alma is scaling rapidly by helping merchants increase sales 20%+ while maintaining fair, sustainable commerce.
Team Size
360
Customers
21,000+ merchants, 8M+ consumers
Culture
Collective intelligence-driven; open-minded, curious, ambitious teams; high quality standards with rapid execution pace
Is This Role For You?
- You've managed lead generation workflows at B2B SaaS or FinTech; you know what 'quality' means to sales teams
- You're comfortable with RevOps tools (Salesforce, enrichment platforms, automation); you'll learn new stacks fast
- You thrive in operational roles; you love data, spreadsheets, process optimization, and continuous iteration
- You communicate clearly with sales teams; you can translate their feedback into sourcing and routing improvements
- You're based in or willing to relocate to Paris; hybrid role requires 3 days/week in office
- You expect a strategic, high-level role; this is hands-on ops work (50% manual processes, 50% automation)
- You're uncomfortable with repetitive work or process optimization; this role is about refinement and scalability
- You can't commit to hybrid work in Paris or have visa restrictions in France
Interview Process
Phone Screen
30-min call with recruiter; confirm interest, growth marketing background, and Paris/hybrid logistics
Technical Assessment
30-min deep dive with Revenue Marketing Manager; discuss your lead gen experience, tools, and how you'd approach the role
Case Study / Homework
Design a 30-day plan to optimize inbound lead flow and launch first outbound sourcing sprint (async submission)
Team Conversation
30-min with Head of Revenue Marketing and potentially a Sales leader; discuss collaboration and metrics
Final Offer
Offer call with hiring manager; discuss compensation, start date, and onboarding plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.