The Challenge
Agoda (Booking Holdings) is hunting for a P&L leader who can orchestrate global marketing spend as a strategic lever for profitability. You'll own LTV frameworks, predict market shifts with ML, and sit in rooms where your decisions move millions in customer acquisition spend.
Your Mission
Map current marketing P&L across all channels (Performance, Brand, Meta) and identify 2-3 quick wins to improve efficiency by 10-15%
Establish or refine LTV definition with data science team and baseline current CAC-to-LTV ratios by market segment
Conduct competitive pricing & loyalty analysis to pinpoint where Agoda is over/under-investing vs. OTA peers
Onboard with cross-functional leads (Finance, Product, Strategy) and define Q1-Q2 growth priorities
Deliver a 1-year global growth roadmap with specific channel mix recommendations and revenue/margin targets by market
Build and launch a forecasting model that predicts booking demand shifts 4-8 weeks out and triggers investment adjustments
Lead execution of a high-value customer acquisition shift (e.g., loyalty cohorts, geographic expansion) that improves unit economics by 15%+
Mentor team of 4-6 analysts into a data-driven culture; ship 8+ A/B tests with repeatable frameworks
KPIs You'll Own
Marketing ROI / ROAS
Track revenue generated per dollar spent across channels; target positive ROAS by cohort and market.
CAC-to-LTV Ratio
Monitor cost of acquisition vs. lifetime value by customer segment; drive toward 1:3+ ratio.
P&L Variance vs. Budget
Measure actual spend, bookings, and margin vs. forecast; stay within ±5% tolerance.
Market Share Growth
Track booking volume and revenue growth vs. OTA competitors in key markets (YoY %).
Forecast Accuracy
Evaluate prediction model error rate on 4-week and 8-week demand forecasts; target <10% MAPE.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP of Global Marketing
Current Team
Team of analysts (4-6) focused on forecasting, pricing, and channel performance
Likely backfill for senior leadership growth; may expand analyst team based on growth roadmap
The Package
Salary
$180K-$240K base
Variable
15-25% annual bonus tied to P&L and growth targets
Equity
Stock options (Booking Holdings NASDAQ: BKNG subsidiary)
Remote
On-site in Bangkok; relocation package provided
Benefits & Perks
Company Intelligence
Agoda is a leading online travel agency (part of Booking Holdings, NASDAQ: BKNG) connecting 7,000+ employees across 90 countries. Founded in 2005, it powers bookings for millions of hotels, flights, and experiences globally. Data and technology are embedded in every decision.
Founded
2005
Team Size
7000
Funding
Public (subsidiary of Booking Holdings)
Customers
Millions of travelers; millions of hotel and property partners
Culture
Data-driven, fast-paced, high-velocity experimentation, customer-obsessed, global mindset
Is This Role For You?
- You've led P&L or revenue management in e-commerce, OTA, or high-velocity consumer tech (e.g., DoorDash, Uber, Expedia)
- You're fluent in SQL, Excel modeling, and can translate data sets into strategy (not just dashboards)
- You're comfortable with game theory thinking—pricing, loyalty, and competitive dynamics get you excited
- You can mentor analytical talent and have built high-performing teams in multicultural settings
- You have a 'bias for action' but rigor in decision-making; you ship tests, not endless plans
- You need remote work; this is fully on-site in Bangkok and requires relocation
- You're uncomfortable with complexity; OTA dynamics, real-time pricing, and ML require systems thinking
- You're not comfortable being data-driven; hunch-based marketing won't fly here
- You lack experience with P&L ownership or cross-functional leadership at senior scale
Interview Process
Initial Screen
Conversation with Recruiter on background, P&L experience, and relocation openness (20 min)
Hiring Manager Round
Deep dive with VP/CMO on strategic framework, past growth initiatives, and how you'd approach Agoda's top 3 challenges (45 min)
Case Study / Modeling
Take-home: Analyze a simplified OTA P&L, recommend channel reallocation, and forecast impact (submit within 48 hrs)
Cross-Functional Panel
Interviews with Finance, Product, and Data Science leads to assess collaboration and technical fluency (60 min total, 3 separate conversations)
Final Round
Executive presentation to Chief Commercial Officer or CEO; walk through your 90-day plan for the role
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.