The Challenge
Lead Agoda's flights vertical as Associate Director, owning P&L alongside product and scaling a multi-channel marketing engine across CRM, paid performance, and pricing. You'll command a team of analysts while reporting into a world-class performance marketing org that's already moving billions in bookings.
Your Mission
Map current flights marketing channel performance across CRM, paid, and pricing; identify top 3 optimization opportunities within first 30 days
Establish baseline KPIs for flights vertical and build automated reporting dashboard for weekly stakeholder reviews
Hire or onboard 2-3 key analysts to fill immediate team gaps; conduct team diagnostic to surface capability gaps
Partner with Product and Supply teams to define Q2-Q3 marketing strategy priorities and secure executive alignment
Grow flights revenue by 15-25% YoY through optimized channel mix, pricing strategy, and CRM campaigns with clear attribution
Design and validate 5+ A/B tests on high-impact levers (audience targeting, messaging, pricing signals); implement winning variants
Build predictive LTV model for flights customers; segment and personalize CRM strategy by cohort profitability
Scale your team to 8-10 analysts; establish knowledge-sharing cadence and promote 1 manager-track analyst into leadership
KPIs You'll Own
Flights Revenue (YoY Growth %)
Primary P&L metric tracking incremental revenue from marketing initiatives vs. baseline
Customer Acquisition Cost (CAC) by Channel
Cost efficiency metric to optimize paid performance, CRM, and pricing channels
Flights Booking Volume & Conversion Rate
Volume and funnel health indicators across channels; baseline for A/B test impact
Return on Ad Spend (ROAS)
Paid performance marketing efficiency metric; target >3.0x across channels
Customer Lifetime Value (LTV) - Flights Segment
Repeat booking rate and repeat revenue to guide cohort targeting and retention strategy
Marketing Contribution to P&L
Incremental revenue attributed to marketing initiatives divided by total marketing spend
Tools & Stack
Your Team
Your Manager
VP or Head of Performance Marketing (implied; likely Booking Holdings stakeholder)
Current Team
Team of analysts and managers (exact headcount not specified); backfill or greenfield expansion likely
Yes—you'll lead hiring for new analysts and potentially managers to scale the team
The Package
Salary
$180K-$240K base
Variable
Estimated 15-25% bonus (typical for Booking Holdings director roles)
Equity
Likely BKNG equity (Booking Holdings is public); details TBD
Remote
On-site in Bangkok with relocation provided. Note: posting lists 'Greater Rio de Janeiro' as location—clarify with recruiter; Bangkok role is stated in title
Benefits & Perks
Company Intelligence
Agoda is a leading online travel agency (part of Booking Holdings, NASDAQ: BKNG) founded in 2005 to democratize travel. With 7,000+ employees across 90 countries, they connect millions to hotels, flights, and experiences worldwide. The company is data-obsessed, tech-driven, and laser-focused on measurable marketing ROI.
Founded
2005
Team Size
7000
Funding
Public (Booking Holdings; NASDAQ: BKNG)
Customers
Millions of travelers globally; B2C travel marketplace
Culture
Data-first, innovation-driven, global, collaborative. Performance marketing org is world-class and thrives on rigor, experimentation, and cross-functional partnership.
Is This Role For You?
- You've led marketing teams (5+ direct reports) in tech or e-commerce and have 10+ years touching big data, strategy, and analytics
- You're obsessed with experimentation: A/B tests, hypothesis-driven analysis, and turning complex datasets into decisions
- You can code (SQL, Python, R) or partner seamlessly with data scientists and can read a Tableau dashboard like a novel
- You thrive at the intersection of business strategy and marketing execution—comfortable owning P&L and negotiating with C-suite
- You want to scale a global flights marketing business with real budget, real team, and real impact on a $1B+ vertical
- You prefer remote work or flexibility—this is on-site Bangkok with no hybrid option
- You're not comfortable with data and rigor; you work by gut feel or creative intuition alone
- You've never managed a team or mentored analysts; this role requires strong people leadership and hiring skills
- You're looking for a hands-on individual contributor role; this is strategic leadership with team accountability
Interview Process
Recruiter Screen
Phone call to confirm background, relocation willingness, and alignment on role scope (30 min)
Hiring Manager Interview
Deep dive on flights marketing experience, team leadership, and data-driven decision-making with Head of Performance Marketing or Director (60 min)
Case Study / Data Analysis
Take-home case: analyze a flights marketing dataset, design an experiment, and present findings and recommendations (async, 2-3 hours)
Peer/Cross-Functional Panel
Interviews with Product, Analytics, and Finance stakeholders to assess collaboration and communication (60 min)
Leadership Interview
Final round with SVP or C-level stakeholder to discuss strategy, org-building, and long-term vision (45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.