The Challenge
AdParlor is a performance-driven creator marketing agency backed by a NASDAQ company, uniquely positioned between influencer marketing and paid media. You'll build the sales engine from the ground up—owning the full revenue lifecycle while setting the playbook for future growth.
Your Mission
Establish qualified pipeline of 8-12 mid-market and enterprise prospects aligned to ICP; target $500K+ in pipeline coverage
Define and document sales qualification framework, deal stages, and forecasting methodology in HubSpot
Close minimum 2 new enterprise deals ($250K+ ACV) to prove the sales motion and build credibility with leadership
Assess and onboard initial BDR support; define hiring profile and timeline for future sales team expansion
Hit $1M+ in net-new revenue booked; maintain 85%+ forecast accuracy month-over-month
Build repeatable outbound motion targeting 50+ qualified prospects; establish conversion benchmarks by deal stage
Mentor and develop BDR to hit activity and pipeline targets; train on consultative selling methodology
Partner with marketing and ops to refine ICP, create 3-4 RFP/pitch templates, and establish sales enablement playbook
KPIs You'll Own
Net-New ACV Booked
Annual contract value closed from new business; target $1M+ in first 6 months.
Pipeline Coverage Ratio
Total qualified pipeline vs. net-new revenue target; maintain 3-4x coverage minimum.
Deal Velocity & Win Rate
Average sales cycle length and percentage of proposals that close; benchmark by deal size.
Forecast Accuracy
Actual revenue closed vs. forecasted; target 85%+ accuracy month-over-month.
BDR Pipeline Generation
Qualified opportunities sourced by development team; measure quality and conversion rate.
Tools & Stack
Your Team
Your Manager
General Manager / CEO
Current Team
You + 1 BDR (to be hired/trained); cross-functional support from marketing, strategy, account, and ops
New backfill—you're building the sales function from the ground up and will hire your first sales team members in months 4-6
The Package
Salary
$180K-$240K base
Variable
Estimated 30-50% bonus on net-new ACV or revenue targets
Equity
Likely equity grant; not specified—negotiate with GM
Remote
On-site, New York, NY (no remote indicated)
Benefits & Perks
Company Intelligence
AdParlor is a full-service influencer and creator marketing performance agency owned by Fluent, Inc. (NASDAQ: FLNT). They specialize in complex, outcomes-driven creator programs for mid-market and enterprise brands, combining creator-first thinking with enterprise-grade performance rigor and deep Meta partnership credentials.
Funding
Privately held, subsidiary of public company Fluent, Inc. (NASDAQ: FLNT)
Customers
Mid-market and enterprise brands; CMOs, VPs, Directors of Marketing managing 6-7 figure creator budgets
Culture
Performance-driven, creator-first, outcomes-obsessed; entering a growth phase with emphasis on scalability and rigor
Is This Role For You?
- You've closed 8+ years of complex, high-value B2B deals—ideally in marketing services, influencer marketing, or performance media
- You thrive in a 'build' phase: you're equally comfortable carrying a personal quota and mentoring junior sellers
- You understand influencer marketing or creator economy dynamics—or can learn them fast and speak credibly to enterprise CMOs
- You're metrics-obsessed: you live in CRM, forecast with discipline, and tie everything back to revenue impact
- You need a large, established sales team immediately—this is a 1-2 person function you're building from scratch
- You're uncomfortable with complex, multi-stakeholder enterprise sales cycles and RFP-driven deals
- You haven't carried a personal quota as a VP or haven't worked in performance-driven B2B sales—this role requires both
Interview Process
Screening Call
Recruiter or GM explores your background in complex deal sales, influencer marketing exposure, and appetite for a build-phase VP role.
Sales Case & Deal Review
Walk through 2-3 largest deals you've closed: discovery process, stakeholders, pricing strategy, negotiation, and how you'd approach similar creator marketing deals.
GM / Leadership Conversation
Deep dive on sales strategy, ICP definition, outbound motion design, forecasting rigor, and how you'd structure the team as it grows. Expect questions on creator/influencer marketing knowledge.
Cross-Functional Panel
Brief conversations with marketing, ops, or account leadership to assess fit on collaboration and ability to understand end-to-end client success.
Interested in this role?
Apply now and hear back within days, not weeks.
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